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Many payment platforms hold large-scale marketing campaigns, which allocate incentives to encourage users to pay through their applications. To maximize the return on investment, incentive allocations are commonly solved in a two-stage…

机器学习 · 计算机科学 2022-01-03 Xuanying Chen , Zhining Liu , Li Yu , Sen Li , Lihong Gu , Xiaodong Zeng , Yize Tan , Jinjie Gu

Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search advertising systems) that assign ads to pages should satisfy…

机器学习 · 计算机科学 2019-10-09 Chao Wei , Weiru Zhang , Shengjie Sun , Fei Li , Xiaonan Meng , Yi Hu , Hao Wang

Dynamic pricing in retail requires policies that adapt to shifting demand while coordinating decisions across related products. We present a systematic empirical study of multi-agent reinforcement learning for retail price optimization,…

人工智能 · 计算机科学 2025-11-04 Krishna Kumar Neelakanta Pillai Santha Kumari Amma

Sponsored search is an important monetization channel for search engines, in which an auction mechanism is used to select the ads shown to users and determine the prices charged from advertisers. There have been several pieces of work in…

计算机科学与博弈论 · 计算机科学 2014-06-05 Di He , Wei Chen , Liwei Wang , Tie-Yan Liu

Real-time bidding (RTB) has become a critical way of online advertising. In RTB, an advertiser can participate in bidding ad impressions to display its advertisements. The advertiser determines every impression's bidding price according to…

机器学习 · 计算机科学 2021-10-12 Mengjuan Liu , Jinyu Liu , Zhengning Hu , Yuchen Ge , Xuyun Nie

User marketing is a key focus of consumer-based internet companies. Learning algorithms are effective to optimize marketing campaigns which increase user engagement, and facilitates cross-marketing to related products. By attracting users…

机器学习 · 计算机科学 2020-04-24 Will Y. Zou , Shuyang Du , James Lee , Jan Pedersen

Incrementality, which is used to measure the causal effect of showing an ad to a potential customer (e.g. a user in an internet platform) versus not, is a central object for advertisers in online advertising platforms. This paper…

机器学习 · 计算机科学 2023-01-18 Ashwinkumar Badanidiyuru , Zhe Feng , Tianxi Li , Haifeng Xu

We consider the problem of learning from revealed preferences in an online setting. In our framework, each period a consumer buys an optimal bundle of goods from a merchant according to her (linear) utility function and current prices,…

数据结构与算法 · 计算机科学 2014-12-02 Kareem Amin , Rachel Cummings , Lili Dworkin , Michael Kearns , Aaron Roth

We consider the situation where multiple transportation service providers cooperate to offer an integrated multi-modal platform to enhance the convenience to the passengers through ease in multi-modal journey planning, payment, and first…

系统与控制 · 电气工程与系统科学 2022-06-29 Yuntian Deng , Shiping Shao , Archak Mittal , Richard Twumasi-Boakye , James Fishelson , Abhishek Gupta , Ness B. Shroff

Financial transactions can be considered edges in a heterogeneous graph between entities sending money and entities receiving money. For financial institutions, such a graph is likely large (with millions or billions of edges) while also…

机器学习 · 计算机科学 2019-07-18 C. Bayan Bruss , Anish Khazane , Jonathan Rider , Richard Serpe , Antonia Gogoglou , Keegan E. Hines

Rapid and massive adoption of mobile/ online payment services has brought new challenges to the service providers as well as regulators in safeguarding the proper uses such services/ systems. In this paper, we leverage recent advances in…

社会与信息网络 · 计算机科学 2019-06-14 Da Sun Handason Tam , Wing Cheong Lau , Bin Hu , Qiu Fang Ying , Dah Ming Chiu , Hong Liu

To promote cooperation in Multi-Agent Reinforcement Learning, the reward signals of all agents can be aggregated together, forming global rewards that are commonly known as the fully cooperative setting. However, global rewards are usually…

机器学习 · 计算机科学 2026-01-30 Bang Giang Le , Viet Cuong Ta

Imitation is widely observed in populations of decision-making agents. Using our recent convergence results for asynchronous imitation dynamics on networks, we consider how such networks can be efficiently driven to a desired equilibrium…

计算机科学与博弈论 · 计算机科学 2017-04-17 James Riehl , Pouria Ramazi , Ming Cao

Online advertising has become one of the most successful business models of the internet era. Impression opportunities are typically allocated through real-time auctions, where advertisers bid to secure advertisement slots. Deciding the…

机器学习 · 计算机科学 2025-05-20 Alberto Silvio Chiappa , Briti Gangopadhyay , Zhao Wang , Shingo Takamatsu

Recent recommender system advancements have focused on developing sequence-based and graph-based approaches. Both approaches proved useful in modeling intricate relationships within behavioral data, leading to promising outcomes in…

信息检索 · 计算机科学 2024-03-18 Vladimir Baikalov , Evgeny Frolov

The Empirical Revenue Maximization (ERM) is one of the most important price learning algorithms in auction design: as the literature shows it can learn approximately optimal reserve prices for revenue-maximizing auctioneers in both repeated…

计算机科学与博弈论 · 计算机科学 2020-10-13 Xiaotie Deng , Ron Lavi , Tao Lin , Qi Qi , Wenwei Wang , Xiang Yan

Mobile user profiling refers to the efforts of extracting users' characteristics from mobile activities. In order to capture the dynamic varying of user characteristics for generating effective user profiling, we propose an imitation-based…

人工智能 · 计算机科学 2022-03-15 Dongjie Wang , Pengyang Wang , Yanjie Fu , Kunpeng Liu , Hui Xiong , Charles E. Hughes

Understanding customer behavior is fundamental for many use-cases in industry, especially in accelerated growth areas such as fin-tech and e-commerce. Structured data are often expensive, time-consuming and inadequate to analyze and study…

Sponsored search in E-commerce platforms such as Amazon, Taobao and Tmall provides sellers an effective way to reach potential buyers with most relevant purpose. In this paper, we study the auction mechanism optimization problem in…

计算机科学与博弈论 · 计算机科学 2018-08-02 Gang Bai , Zhihui Xie , Liang Wang

We propose a novel approach to optimize fleet management by combining multi-agent reinforcement learning with graph neural network. To provide ride-hailing service, one needs to optimize dynamic resources and demands over spatial domain.…

机器学习 · 计算机科学 2021-08-09 Juhyeon Kim , Kihyun Kim
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