相关论文: Beyond the Front Page: Measuring Third Party Dynam…
Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…
Diverse and enriched data sources are essential for commercial ads-recommendation models to accurately assess user interest both before and after engagement with content. While extended user-engagement histories can improve the prediction…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
As the frontier of machine learning applications moves further into human interaction, multiple concerns arise regarding automated decision-making. Two of the most critical issues are fairness and data privacy. On the one hand, one must…
Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet. Past decades have witnessed a surge in research primarily centered on the influence of website ranking on these pages, to determine the…
We present the first extensive measurement of the privacy properties of the advertising systems used by privacy-focused search engines. We propose an automated methodology to study the impact of clicking on search ads on three popular…
On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…
Degree distribution of nodes, especially a power law degree distribution, has been regarded as one of the most significant structural characteristics of social and information networks. Node degree, however, only discloses the first-order…
Several studies have been conducted on understanding third-party user tracking on the web. However, web trackers can only track users on sites where they are embedded by the publisher, thus obtaining a fragmented view of a user's online…
The web is global, but privacy laws differ by country. Which set of privacy rules do websites follow? We empirically study this question by detecting and analyzing cookie notices in an automated way. We crawl 1,500 European, American, and…
Broken links in websites external resources pose a serious threat to cybersecurity and the credibility of websites. They can be hijacked to eavesdrop user traffic or to inject malicious software. In this paper, we present the first result…
While JavaScript established itself as a cornerstone of the modern web, it also constitutes a major tracking and security vector, thus raising critical privacy and security concerns. In this context, some browser extensions propose to…
The investigation of the browsing behavior of users provides useful information to optimize web site design, web browser design, search engines offerings, and online advertisement. This has been a topic of active research since the Web…
The steady reports of privacy invasions online paints a picture of the Internet growing into a more dangerous place. This is supported by reports of the potential scale for online harms facilitated by the mass deployment of online…
In the landscape of application ecosystems, today's cloud users wish to personalize not only their browsers with various extensions or their smartphones with various applications, but also the various extensions and applications themselves.…
One of the most pressing challenges in the digital media landscape is understanding the impact of biases on the news sources that people rely on for information. Biased news can have significant and far-reaching consequences, influencing…
Foundation models are increasingly central to high-stakes AI systems, and governance frameworks now depend on evaluations to assess their risks and capabilities. Although general capability evaluations are widespread, social impact…
Browser extensions are small applications executed in the browser context that provide additional capabilities and enrich the user experience while surfing the web. The acceptance of extensions in current browsers is unquestionable. For…
Getting deeper insights into the online browsing behavior of Web users has been a major research topic since the advent of the WWW. It provides useful information to optimize website design, Web browser design, search engines offerings, and…
Online privacy has become increasingly important in recent years. While third-party cookies have been widely used for years, they have also been criticized for their potential impact on user privacy. They can be used by advertisers to track…