相关论文: Beyond content analysis: Detecting targeted ads vi…
Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…
Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…
Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…
When surfing the Internet, individuals leak personal and corporate information to third parties whose (legitimate or not) businesses revolve around the value of collected data. The implications are serious, from a person unwillingly…
On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…
The increased use of online social networks for the dissemination of information comes with the misuse of the internet for cyberbullying, cybercrime, spam, vandalism, amongst other things. To proactively identify abuse in the networks, we…
In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
Crowd-sensing has emerged as a powerful data retrieval model, enabling diverse applications by leveraging active user participation. However, data availability and privacy concerns pose significant challenges. Traditional methods like data…
Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…
Online trackers personalize ads campaigns, exponentially increasing their efficacy compared to traditional channels. The downside of this is that thousands of mostly unknown systems own our profiles and violate our privacy without our…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
Fact-checking is one of the effective solutions in fighting online misinformation. However, traditional fact-checking is a process requiring scarce expert human resources, and thus does not scale well on social media because of the…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
This paper uses and recycles data from a third-party digital marketing firm, to explore how targeted ads contribute to larger systems of racial discrimination. Focusing on a case study of targeted ads for educational searches in New York…
Censorship of the Internet is widespread around the world. As access to the web becomes increasingly ubiquitous, filtering of this resource becomes more pervasive. Transparency about specific content that citizens are denied access to is…
To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…
Regulatory bodies worldwide are intensifying their efforts to ensure transparency in influencer marketing on social media through instruments like the Unfair Commercial Practices Directive (UCPD) in the European Union, or Section 5 of the…
Audience interest, demography, purchase behavior and other possible classifications are ex- tremely important factors to be carefully studied in a targeting campaign. This information can help advertisers and publishers deliver…
The extensive use of online social media has highlighted the importance of privacy in the digital space. As more scientists analyse the data created in these platforms, privacy concerns have extended to data usage within the academia.…