相关论文: A Longitudinal Analysis of Online Ad-Blocking Blac…
Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy mechanisms for…
Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
The rise of ad-blockers is viewed as an economic threat by online publishers, especially those who primarily rely on ad- vertising to support their services. To address this threat, publishers have started retaliating by employing ad-block…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
Recent years have seen a sharp rise in adblocker use, driven by increased web tracking and personalized ads. However, a significant issue for adblocker users is the web breakages they encounter, which worsens their browsing experience and…
The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to…
Third party advertising and tracking (A&T) are pervasive across the web, yet user exposure varies significantly with browser choice, browsing location, and hosting jurisdiction. We systematically study how these three factors shape tracking…
Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user…
Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…
With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…
Web tracking by ad networks, social networks, and other third parties is privacy-invasive. To protect users' privacy an increasing number of countries are adopting new privacy laws. However, a major reason why their application on the web…
A broad range of research areas including Internet measurement, privacy, and network security rely on lists of target domains to be analysed; researchers make use of target lists for reasons of necessity or efficiency. The popular Alexa…
The privacy implications of third-party tracking is a well-studied problem. Recent research has shown that besides data aggregators and behavioral advertisers, online social networks also act as trackers via social widgets. Existing cookie…
On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…
Ad and tracking blocking extensions are popular tools for improving web performance, privacy and aesthetics. Content blocking extensions typically rely on filter lists to decide whether a web request is associated with tracking or…
Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…
User demand for blocking advertising and tracking online is large and growing. Existing tools, both deployed and described in research, have proven useful, but lack either the completeness or robustness needed for a general solution.…
Online advertisers and analytics services (or trackers), are constantly tracking users activities as they access web services either through browsers or a mobile apps. Numerous tools such as browser plugins and specialized mobile apps have…
To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…