中文
相关论文

相关论文: Managing App Install Ad Campaigns in RTB: A Q-Lear…

200 篇论文

Motivated by recent advancements in Deep Reinforcement Learning (RL), we have developed an RL agent to manage the operation of storage devices in a household and is designed to maximize demand-side cost savings. The proposed technique is…

机器学习 · 计算机科学 2019-10-31 Hareesh Kumar , Priyanka Mary Mammen , Krithi Ramamritham

Much research has been done to analyze the stock market. After all, if one can determine a pattern in the chaotic frenzy of transactions, then they could make a hefty profit from capitalizing on these insights. As such, the goal of our…

机器学习 · 计算机科学 2025-05-27 Ziyi Zhou , Nicholas Stern , Julien Laasri

Online bidding serves as a fundamental information system in mobile ecosystems, facilitating real-time ad allocation across billions of devices while optimizing both platform performance and user experience through data-driven decision…

计算机科学与博弈论 · 计算机科学 2026-01-07 Huanyu Yan , Yu Huo , Min Lu , Weitong Ou , Xingyan Shi , Ruihe Shi , Xiaoying Tang

In computational advertising, a challenging problem is how to recommend the bid for advertisers to achieve the best return on investment (ROI) given budget constraint. This paper presents a bid recommendation scenario that discovers the…

信息检索 · 计算机科学 2022-12-29 Deguang Kong , Konstantin Shmakov , Jian Yang

In this paper, we analyze a natural learning algorithm for uniform pacing of advertising budgets, equipped to adapt to varying ad sale platform conditions. On the demand side, advertisers face a fundamental technical challenge in automating…

计算机科学与博弈论 · 计算机科学 2022-11-14 MohammadTaghi Hajiaghayi , Max Springer

Display advertising has traditionally been sold via guaranteed contracts -- a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of impressions over a certain period, for a pre-specified price…

多智能体系统 · 计算机科学 2009-10-07 Arpita Ghosh , Preston McAfee , Kishore Papineni , Sergei Vassilvitskii

Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share similar if not exactly the same set of candidate products.…

机器学习 · 统计学 2019-08-20 Dagui Chen , Junqi Jin , Weinan Zhang , Fei Pan , Lvyin Niu , Chuan Yu , Jun Wang , Han Li , Jian Xu , Kun Gai

With the recent prevalence of reinforcement learning (RL), there have been tremendous interests in utilizing RL for ads allocation in recommendation platforms (e.g., e-commerce and news feed sites). To achieve better allocation, the input…

机器学习 · 计算机科学 2022-08-12 Ze Wang , Guogang Liao , Xiaowen Shi , Xiaoxu Wu , Chuheng Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Today's online advertisers procure digital ad impressions through interacting with autobidding platforms: advertisers convey high level procurement goals via setting levers such as budget, target return-on-investment, max cost per click,…

信息检索 · 计算机科学 2023-07-13 Jason Cheuk Nam Liang , Haihao Lu , Baoyu Zhou

In many public health settings, it is important for patients to adhere to health programs, such as taking medications and periodic health checks. Unfortunately, beneficiaries may gradually disengage from such programs, which is detrimental…

机器学习 · 计算机科学 2021-07-26 Arpita Biswas , Gaurav Aggarwal , Pradeep Varakantham , Milind Tambe

Recently, auto-bidding technique has become an essential tool to increase the revenue of advertisers. Facing the complex and ever-changing bidding environments in the real-world advertising system (RAS), state-of-the-art auto-bidding…

机器学习 · 计算机科学 2022-10-14 Zhiyu Mou , Yusen Huo , Rongquan Bai , Mingzhou Xie , Chuan Yu , Jian Xu , Bo Zheng

Cache advertisements reduce the access cost by allowing users to skip the cache when it does not contain their datum. Such advertisements are used in multiple networked domains such as 5G networks, wide area networks, and…

网络与互联网体系结构 · 计算机科学 2021-04-06 Itamar Cohen , Gil Einziger , Gabriel Scalosub

Optimizing the advertiser's cumulative value of winning impressions under budget constraints poses a complex challenge in online advertising, under the paradigm of AI-Generated Bidding (AIGB). Advertisers often have personalized objectives…

人工智能 · 计算机科学 2026-01-22 Mingxuan Song , Yusen Huo , Bohan Zhou , Shenglin Yin , Zhen Xiao , Jieyi Long , Zhilin Zhang , Chuan Yu

Transmission expansion planning in electricity markets is tightly coupled with the strategic bidding behaviors of generation companies. This paper proposes a Reinforcement Learning (RL)-based co-optimization framework that simultaneously…

系统与控制 · 电气工程与系统科学 2026-02-24 Tomonari Kanazawa , Hikaru Hoshino , Eiko Furutani

Over the past decade, bidding in power markets has attracted widespread attention. Reinforcement Learning (RL) has been widely used for power market bidding as a powerful AI tool to make decisions under real-world uncertainties. However,…

机器学习 · 计算机科学 2024-10-16 Jinyu Liu , Hongye Guo , Yun Li , Qinghu Tang , Fuquan Huang , Tunan Chen , Haiwang Zhong , Qixin Chen

As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various…

机器学习 · 计算机科学 2024-08-22 Fynn Oldenburg , Qiwei Han , Maximilian Kaiser

Online recommendation and advertising are two major income channels for online recommendation platforms (e.g. e-commerce and news feed site). However, most platforms optimize recommending and advertising strategies by different teams…

信息检索 · 计算机科学 2020-06-22 Xiangyu Zhao , Xudong Zheng , Xiwang Yang , Xiaobing Liu , Jiliang Tang

In online advertising systems, publishers often face a trade-off in information disclosure strategies: while disclosing more information can enhance efficiency by enabling optimal allocation of ad impressions, it may lose revenue potential…

计算机科学与博弈论 · 计算机科学 2025-04-01 Yue Yin

Mobile notification systems have taken a major role in driving and maintaining user engagement for online platforms. They are interesting recommender systems to machine learning practitioners with more sequential and long-term feedback…

机器学习 · 计算机科学 2022-02-09 Yiping Yuan , Ajith Muralidharan , Preetam Nandy , Miao Cheng , Prakruthi Prabhakar

This paper considers an aerial base station (aerial-BS) assisted terrestrial network where user mobility is taken into account. User movement changes the network dynamically which may result in performance loss. To avoid this loss,…

网络与互联网体系结构 · 计算机科学 2018-02-14 Rozhina Ghanavi , Elham Kalantari , Maryam Sabbaghian , Halim Yanikomeroglu , Abbas Yongacoglu