相关论文: On Microtargeting Socially Divisive Ads: A Case St…

The reports of Russian interference in the 2016 United States elections brought into the center of public attention concerns related to the ability of foreign actors to increase social discord and take advantage of personal user data for…

Detailed targeting of advertisements has long been one of the core offerings of online platforms. Unfortunately, malicious advertisers have frequently abused such targeting features, with results that range from violating civil rights laws…

One of the key aspects of the United States democracy is free and fair elections that allow for a peaceful transfer of power from one President to the next. The 2016 US presidential election stands out due to suspected foreign influence…

The Russia-based Internet Research Agency (IRA) carried out a broad information campaign in the U.S. before and after the 2016 presidential election. The organization created an expansive set of internet properties: web domains, Facebook…

A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…

Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…

Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called micro-targeting). However, advertisers such as Cambridge…

This article discusses a problem that has received scant attention in literature: microtargeted propaganda by foreign actors. Microtargeting involves collecting information about people, and using that information to show them targeted…

The Russian Internet Research Agency's (IRA) online interference campaign in the 2016 U.S. presidential election represents a turning point in the trajectory of democratic elections in the digital age. What can we learn about how the IRA…

Social media, once hailed as a vehicle for democratization and the promotion of positive social change across the globe, are under attack for becoming a tool of political manipulation and spread of disinformation. A case in point is the…

This paper examines 3,517 Facebook ads created by Russia's Internet Research Agency (IRA) between June 2015 and August 2017 in its active measures disinformation campaign targeting the 2016 U.S. general election. We aimed to unearth the…

Political advertising on social media has become a central element in election campaigns. However, granular information about political advertising on social media was previously unavailable, thus raising concerns regarding fairness,…

Until recently, social media were seen to promote democratic discourse on social and political issues. However, this powerful communication ecosystem has come under scrutiny for allowing hostile actors to exploit online discussions in an…

The 2016 United States presidential election was marked by the abuse of targeted advertising on Facebook. Concerned with the risk of the same kind of abuse to happen in the 2018 Brazilian elections, we designed and deployed an independent…

Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…

Social media platforms are currently the main channel for political messaging, allowing politicians to target specific demographics and adapt based on their reactions. However, making this communication transparent is challenging, as the…

Until recently, social media was seen to promote democratic discourse on social and political issues. However, this powerful communication platform has come under scrutiny for allowing hostile actors to exploit online discussions in an…

Political campaigns are increasingly turning to digital advertising to reach voters. These platforms empower advertisers to target messages to platform users with great precision, including through inferences about those users' political…

The spread of targeted advertising on social media platforms has revolutionized political marketing strategies. Monitoring these digital campaigns is essential for maintaining transparency and accountability in democratic processes.…

Facebook uses Artificial Intelligence for targeting users with advertisements based on the events in which they engage like sharing, liking, making comments, posts by a friend, a group creation, etcetera. Each user interacts with these…