相关论文: Beyond Keywords and Relevance: A Personalized Ad R…

Personalized search has been extensively studied in various applications, including web search, e-commerce, social networks, etc. With the soaring popularity of short-video platforms, exemplified by TikTok and Kuaishou, the question arises:…

Text embedding models play a cornerstone role in AI applications, such as retrieval-augmented generation (RAG). While general-purpose text embedding models demonstrate strong performance on generic retrieval benchmarks, their effectiveness…

Recently, a new paradigm called Differentiable Search Index (DSI) has been proposed for document retrieval, wherein a sequence-to-sequence model is learned to directly map queries to relevant document identifiers. The key idea behind DSI is…

Nowadays, with many e-commerce platforms conducting global business, e-commerce search systems are required to handle product retrieval under multilingual scenarios. Moreover, comparing with maintaining per-country specific e-commerce…

Multi-modal search engines have experienced significant growth and widespread use in recent years, making them the second most common internet use. While search engine systems offer a range of services, the image search field has recently…

In web search, mutual influences between documents have been studied from the perspective of search result diversification. But the methods in web search is not directly applicable to e-commerce search because of their differences. And…

Ranking consistently emerges as a primary focus in information retrieval research. Retrieval and ranking models serve as the foundation for numerous applications, including web search, open domain QA, enterprise domain QA, and text-based…

Modern information retrieval systems, including web search, ads placement, and recommender systems, typically rely on learning from user feedback. Click models, which study how users interact with a ranked list of items, provide a useful…

In any ranking system, the retrieval model outputs a single score for a document based on its belief on how relevant it is to a given search query. While retrieval models have continued to improve with the introduction of increasingly…

In designing personalized ranking algorithms, it is desirable to encourage a high precision at the top of the ranked list. Existing methods either seek a smooth convex surrogate for a non-smooth ranking metric or directly modify updating…

Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search…

In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives via online A/B tests to infer effective creatives for the…

Personalization despite being an effective solution to the problem information overload remains tricky on account of multiple dimensions to consider. Furthermore, the challenge of avoiding overdoing personalization involves estimation of a…

We consider the problem of personalization of online services from the viewpoint of ad targeting, where we seek to find the best ad categories to be shown to each user, resulting in improved user experience and increased advertisers'…

Context: Requirements prioritization is a challenging problem that is aimed to deliver the most suitable subset from a pool of candidate requirements. The problem is NP-hard when formulated as an optimization problem. Feedback from end…

Large scale eCommerce platforms such as eBay carry a wide variety of inventory and provide several buying choices to online shoppers. It is critical for eCommerce search engines to showcase in the top results the variety and selection of…

Keyword extraction is a fundamental task in natural language processing that facilitates mapping of documents to a concise set of representative single and multi-word phrases. Keywords from text documents are primarily extracted using…

Online advertising systems typically use a cascaded architecture to manage massive requests and candidate volumes, where the ranking stages allocate traffic based on eCPM (predicted CTR $\times$ Bid). With the increasing popularity of…

Product search is one of the most popular methods for customers to discover products online. Most existing studies on product search focus on developing effective retrieval models that rank items by their likelihood to be purchased. They,…

The Relevance Feedback (RF) process relies on accurate and real-time relevance estimation of feedback documents to improve retrieval performance. Since collecting explicit relevance annotations imposes an extra burden on the user, extensive…