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Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

信息检索 · 计算机科学 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

计算与语言 · 计算机科学 2017-10-06 Xinyue Cao , Thai Le , Jason , Zhang

Clickbait has grown to become a nuisance to social media users and social media operators alike. Malicious content publishers misuse social media to manipulate as many users as possible to visit their websites using clickbait messages.…

计算与语言 · 计算机科学 2018-12-31 Martin Potthast , Tim Gollub , Matthias Hagen , Benno Stein

The purpose of a clickbait is to make a link so appealing that people click on it. However, the content of such articles is often not related to the title, shows poor quality, and at the end leaves the reader unsatisfied. To help the…

信息检索 · 计算机科学 2017-10-03 Alexey Grigorev

This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative…

机器学习 · 计算机科学 2017-10-18 Maria Glenski , Ellyn Ayton , Dustin Arendt , Svitlana Volkova

We study feature selection as a means to optimize the baseline clickbait detector employed at the Clickbait Challenge 2017. The challenge's task is to score the "clickbaitiness" of a given Twitter tweet on a scale from 0 (no clickbait) to 1…

计算与语言 · 计算机科学 2018-02-06 Matti Wiegmann , Michael Völske , Benno Stein , Matthias Hagen , Martin Potthast

In this paper, we propose an approach for the detection of clickbait posts in online social media (OSM). Clickbait posts are short catchy phrases that attract a user's attention to click to an article. The approach is based on a machine…

社会与信息网络 · 计算机科学 2017-10-19 Aviad Elyashar , Jorge Bendahan , Rami Puzis

Clickbait detection in tweets remains an elusive challenge. In this paper, we describe the solution for the Zingel Clickbait Detector at the Clickbait Challenge 2017, which is capable of evaluating each tweet's level of click baiting. We…

计算与语言 · 计算机科学 2017-10-17 Yiwei Zhou

Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

社会与信息网络 · 计算机科学 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

计算与语言 · 计算机科学 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative…

计算与语言 · 计算机科学 2024-04-18 Haoxiang Deng , Yi Zhu , Ye Wang , Jipeng Qiang , Yunhao Yuan , Yun Li , Runmei Zhang

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

计算与语言 · 计算机科学 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska

This paper focuses on detecting clickbait posts on the Web. These posts often use eye-catching disinformation in mixed modalities to mislead users to click for profit. That affects the user experience and thus would be blocked by content…

机器学习 · 计算机科学 2024-10-11 Jianxing Yu , Shiqi Wang , Han Yin , Zhenlong Sun , Ruobing Xie , Bo Zhang , Yanghui Rao

Clickbaits are catchy headlines that are frequently used by social media outlets in order to allure its viewers into clicking them and thus leading them to dubious content. Such venal schemes thrive on exploiting the curiosity of naive…

计算与语言 · 计算机科学 2018-11-06 Amrith Rajagopal Setlur

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

计算与语言 · 计算机科学 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

This paper presents the results of our participation in the Clickbait Detection Challenge 2017. The system relies on a fusion of neural networks, incorporating different types of available informations. It does not require any linguistic…

计算与语言 · 计算机科学 2017-10-25 Philippe Thomas

The proliferation of clickbait headlines poses significant challenges to the credibility of information and user trust in digital media. While recent advances in machine learning have improved the detection of manipulative content, the lack…

计算与语言 · 计算机科学 2025-09-16 Lihi Nofar , Tomer Portal , Aviv Elbaz , Alexander Apartsin , Yehudit Aperstein

Text provides a compelling example of unstructured data that can be used to motivate and explore classification problems. Challenges arise regarding the representation of features of text and student linkage between text representations as…

计算机与社会 · 计算机科学 2023-05-09 Nicholas J. Horton , Jie Chao , Phebe Palmer , William Finzer

In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article,…

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…

计算与语言 · 计算机科学 2025-05-13 Han Wang , Yi Zhu , Ye Wang , Yun Li , Yunhao Yuan , Jipeng Qiang
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