相关论文: Dropshipping - alternative infrastructure of sales…
The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative…
Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.
Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in…
Article about the new form of trade in a network the Internet. Advantages of dropshipping open to the Russian manufacturers and businessmen new horizons in international trade and marketing. The author considers features of evolution and a…
Development of network economy changes the institutional maintenance of economic relations. On change to traditional channels of distribution virtual networks of distribution of production come. In article features and mechanisms of…
Article about objective regularity and mechanisms of formation of network economy in the conditions of crisis of {\guillemotleft}new economy{\guillemotright}. The network economy is considered as a basis of a following business cycle. The…
The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian…
The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing.…
Article about transformation of methods of remote sales in the conditions of e-commerce. The author classifies and analyzes features of new methods of electronic sales in the virtual environment.
Article about objective laws of formation of a distributive infrastructure of e-commerce. The distributive infrastructure of e-commerce, according to the author, plays an important role in formation of network economy. The author opens…
The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different…
The evolution of the Internet has manifested itself in many ways: the traffic characteristics, the interconnection topologies and the business relationships among the autonomous components. It is important to understand why (and how) this…
Disruptive changes in vehicles and transportation have been triggered by automated, connected, electrified and shared mobility. Autonomous vehicles, like Internet data packets, are transported from one address to another through the road…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which are not always clearly categorised. This article seeks to investigate the relationship between one of the novel marketing…
In a dynamically changing world, businesses must transform themselves to survive. Although the necessity for change may be apparent; how to change is not. Learning from the experiences of successful pioneers in a core business function is…
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…
The rise in online social networking has brought about a revolution in social relations. However, its effects on offline interactions and its implications for collective well-being are still not clear and are under-investigated. We study…
Driven by the fact that many of us experienced softer or not-so-soft lockdown, the intention of a couple of instructors at our university was to develop a collaborative tool that could help in online delivery and gamification on two courses…