相关论文: Data Mining Cultural Aspects of Social Media Marke…

The online diffusion of information related to Europe and migration has been little investigated from an external point of view. However, this is a very relevant topic, especially if users have had no direct contact with Europe and its…

Social influence is ubiquitous in cultural markets, from book recommendations in Amazon, to song popularities in iTunes and the ranking of newspaper articles in the online edition of the New York Times to mention only a few. Yet social…

Social media enables the rapid spread of many kinds of information, from memes to social movements. However, little is known about how information crosses linguistic boundaries. We apply causal inference techniques on the European Twitter…

This paper provides a simple theoretical framework to evaluate the effect of key parameters of ranking algorithms, namely popularity and personalization parameters, on measures of platform engagement, misinformation and polarization. The…

Social media platforms and online forums generate rapid and increasing amount of textual data. Businesses, government agencies, and media organizations seek to perform sentiment analysis on this rich text data. The results of these…

Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…

In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…

Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter…

The increasing prevalence of location-sharing features on social media has enabled researchers to ground computational social science research using geolocated data, affording opportunities to study human mobility, the impact of real-world…

The many decisions people make about what to pay attention to online shape the spread of information in online social networks. Due to the constraints of available time and cognitive resources, the ease of discovery strongly impacts how…

Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…

Nowadays, internet has changed the world into a global village. Social Media has reduced the gaps among the individuals. Previously communication was a time consuming and expensive task between the people. Social Media has earned fame…

Social gaming is today a pervasive phenomenon. Driven by the advent of social networks and the digitization of game distribution. In this paper the impact of digitization and so-cial networks such as Facebook on digital games is de-scribed…

Social influence has been shown to create significant unpredictability in cultural markets, providing one potential explanation why experts routinely fail at predicting commercial success of cultural products. To counteract the difficulty…

Even though the Internet and social media have increased the amount of news and information people can consume, most users are only exposed to content that reinforces their positions and isolates them from other ideological communities.…

Communication technologies, from printing to social media, affect our historical records by changing the way ideas are spread and recorded. Yet, finding statistical instruments to address the endogeneity of this relationship has been…

As social media has permeated large parts of the population it simultaneously has become a way to reach many people e.g. with political messages. One way to efficiently reach those people is the application of automated computer programs…

Social media marketing is an emerging marketing technique worldwide. This research concentrates on how effectively social media can be used to promote a product in tourism industry. The efficient use of social media develops a tourism…

The framing of political issues can influence policy and public opinion. Even though the public plays a key role in creating and spreading frames, little is known about how ordinary people on social media frame political issues. By creating…

Social network sites allow users to publicly tag people in their posts. These tagged posts allow users to share to both the general public and a targeted audience, dynamically assembled via notifications that alert the people mentioned. We…