相关论文: Ad Serving Using a Compact Allocation Plan

Admission control is a key component in multimedia servers, which will allow the resources to be used by the client only when they are available. A problem faced by numerous content serving machines is overload, when there are too many…

Ad exchanges are becoming an increasingly popular way to sell advertisement slots on the internet. An ad exchange is basically a spot market for ad impressions. A publisher who has already signed contracts reserving advertisement…

Programmatic advertising operates one of the most sophisticated and efficient service platforms on the Internet. However, the complexity of this ecosystem is a direct cause of one of the most important problems in online advertising, the…

Strategic product placement can have a strong influence on customer purchase behavior in physical stores as well as online platforms. Motivated by this, we consider the problem of optimizing the placement of substitutable products in…

This paper considers heterogeneous coded caching where the users have unequal distortion requirements. The server is connected to the users via an error-free multicast link and designs the users' cache sizes subject to a total memory…

We study web and mobile applications that are used to schedule advance service, from medical appointments to restaurant reservations. We model them as online weighted bipartite matching problems with non-stationary arrivals. We propose new…

We study the problem of personalized advertisement recommendation (PAR), which consist of a user visiting a system (website) and the system displaying one of $K$ ads to the user. The system uses an internal ad recommendation policy to map…

Cache advertisements reduce the access cost by allowing users to skip the cache when it does not contain their datum. Such advertisements are used in multiple networked domains such as 5G networks, wide area networks, and…

Creating and maximizing influence among the customers is one of the central goals of an advertiser, and hence, remains an active area of research in recent times. In this advertisement technique, the advertisers approach an influence…

This paper addresses the problem of exponentially increasing sub-packetization with the number of users in a centralized coded caching system by introducing a new coded caching scheme inspired by the symmetric neighboring consecutive side…

Online resource allocation problems are central challenges in economics and computer science, modeling situations in which $n$ items arriving one at a time must each be immediately allocated among $m$ agents. In such problems, our objective…

In cache-aided networks, the server populates the cache memories at the users during low-traffic periods, in order to reduce the delivery load during peak-traffic hours. In turn, there exists a fundamental trade-off between the delivery…

We consider the Windows Scheduling problem. The problem is a restricted version of Unit-Fractions Bin Packing, and it is also called Inventory Replenishment in the context of Supply Chain. In brief, the problem is to schedule the use of…

Mobile edge computing (MEC) is a promising technique for providing low-latency access to services at the network edge. The services are hosted at various types of edge nodes with both computation and communication capabilities. Due to the…

A new scheme for the problem of centralized coded caching with non-uniform demands is proposed. The distinguishing feature of the proposed placement strategy is that it admits equal sub-packetization for all files while allowing the users…

In order to preserve the possibility of an Internet that is free at the point of use, attention is turning to new solutions that would allow targeted advertisement delivery based on behavioral information such as user preferences, without…

In this paper we look at content placement in the high-dimensional regime: there are n servers, and O(n) distinct types of content. Each server can store and serve O(1) types at any given time. Demands for these content types arrive, and…

We develop a framework for the analysis of large-scale Ad-auctions where adverts are assigned over a continuum of search types. For this pay-per-click market, we provide an efficient mechanism that maximizes social welfare. In particular,…

Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of…

We consider an online ad network problem in which an ad exchange auctions ad slots and intermediaries called demand side platforms (DSPs) buy these ad slots for their clients (advertisers). An intermediary represents multiple advertisers.…