相关论文: Identifying Influential Bloggers: Time Does Matter

In social and online media, influencers have traditionally been understood as highly visible individuals. Recent outcomes suggest that people are likely to mimic influencers' behavior, which can be exploited, for instance, in marketing…

Different measures have been proposed to predict whether individuals will adopt a new behavior in online social networks, given the influence produced by their neighbors. In this paper, we show one can achieve significant improvement over…

With the rise in use of social media to promote branded products, the demand for effective influencer marketing has increased. Brands are looking for improved ways to identify valuable influencers among a vast catalogue; this is even more…

A pivotal idea in network science, marketing research and innovation diffusion theories is that a small group of nodes -- called influencers -- have the largest impact on social contagion and epidemic processes in networks. Despite the…

The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…

Truth can vary over time. Fact-checking decisions on claim veracity should therefore take into account temporal information of both the claim and supporting or refuting evidence. In this work, we investigate the hypothesis that the…

News recommendation is one of the most challenging tasks in recommender systems, mainly due to the ephemeral relevance of news to users. As social media, and particularly microblogging applications like Twitter or Weibo, gains popularity as…

Twitter is increasingly used for political, advertising and marketing campaigns, where the main aim is to influence users to support specific causes, individuals or groups. We propose a novel methodology for mining and analyzing Twitter…

Microblogging platforms constitute a popular means of real-time communication and information sharing. They involve such a large volume of user-generated content that their users suffer from an information deluge. To address it, numerous…

This work focuses on the nature of visibility in societies where the behaviours of humans and algorithms influence each other - termed algorithmically infused societies. We propose a quantitative measure of visibility, with implications and…

In today's content-centric Internet, blogs are becoming increasingly popular and important from a data analysis perspective. According to Wikipedia, there were over 156 million public blogs on the Internet as of February 2011. Blogs are a…

Influencing a target audience through social media content has become a new focus of interest for marketing leaders. While a large amount of heterogeneous data is produced by influencers on a daily basis, professionals in the influ-encer…

There has been a long standing interest in understanding `Social Influence' both in Social Sciences and in Computational Linguistics. In this paper, we present a novel approach to study and measure interpersonal influence in daily…

Social media is increasingly being used as a news-platform. To reach their intended audience, newspapers need for their articles to be well ranked by Facebook's news-feed algorithm. The number of likes, shares and other reactions determine…

Social influence is ubiquitous in cultural markets, from book recommendations in Amazon, to song popularities in iTunes and the ranking of newspaper articles in the online edition of the New York Times to mention only a few. Yet social…

For effective social media marketing, identifying stable influencers-those who sustain their influence over an extended period-is more valuable than focusing on users who are influential only temporarily. This study addresses the challenge…

Interactions between users in cyberspace may lead to phenomena different from those observed in common social networks. Here we analyse large data sets about users and Blogs which they write and comment, mapped onto a bipartite graph. In…

Identity spans multiple dimensions; however, the relative salience of a dimension of identity can vary markedly from person to person. Furthermore, there is often a difference between one's internal identity (how salient different aspects…

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…

Online social media platforms enable influencers to distribute content and quickly capture audience reactions, significantly shaping their promotional strategies and advertising agreements. Understanding how sentiment dynamics and emotional…