Related papers: An Empirical Study of Mobile Ad Targeting
The flexibility of choosing the ad action as a function of the consumer state is critical for modern-day marketing campaigns. We study the problem of identifying the optimal sequential personalized interventions that maximize the adoption…
Users install many apps on their smartphones, raising issues related to information overload for users and resource management for devices. Moreover, the recent increase in the use of personal assistants has made mobile devices even more…
Network latency in mobile software has a large impact on user experience, with potentially severe economic consequences. Prefetching and caching have been shown effective in reducing the latencies in browser-based systems. However, those…
Content feeds provided by platforms such as X (formerly Twitter) and TikTok are consumed by users on a daily basis. In this paper, we revisit the native advertising problem in content feeds, initiated by Ieong et al. Given a sequence of…
Search Engine marketing teams in the e-commerce industry manage global search engine traffic to their websites with the aim to optimize long-term profitability by delivering the best possible customer experience on Search Engine Results…
Real-time advertising allows advertisers to bid for each impression for a visiting user. To optimize specific goals such as maximizing revenue and return on investment (ROI) led by ad placements, advertisers not only need to estimate the…
A growing concern with advertisement libraries on Android is their ability to exfiltrate personal information from their host applications. While previous work has looked at the libraries' abilities to measure private information on their…
As AI-driven agents become increasingly integrated into the digital ecosystem, they reshape how online advertising is perceived and processed. Particularly in the travel and hotel booking sector, these autonomous systems influence the…
Mobility and network traffic have been traditionally studied separately. Their interaction is vital for generations of future mobile services and effective caching, but has not been studied in depth with real-world big data. In this paper,…
Click models are an important tool for leveraging user feedback, and are used by commercial search engines for surfacing relevant search results. However, existing click models are lacking in two aspects. First, they do not share…
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons:…
As mobile app usage continues to rise, so does the generation of extensive user interaction data, which includes actions such as swiping, zooming, or the time spent on a screen. Apps often collect a large amount of this data and claim to…
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulking buying and inventory-centric buying, RTB mimics stock exchanges and utilises computer algorithms to…
With an ever-increasing number of mobile devices competing for our attention, quantifying when, how often, or for how long users visually attend to their devices has emerged as a core challenge in mobile human-computer interaction.…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
This paper uses and recycles data from a third-party digital marketing firm, to explore how targeted ads contribute to larger systems of racial discrimination. Focusing on a case study of targeted ads for educational searches in New York…
AI agents are becoming active decision-makers on the Internet. As they make decisions in the same environments as humans, the environments themselves can change to influence them. We call this $\textit{mecha-nudging}$: changes to how…
Advertisement drives the economy of the mobile app ecosystem. As a key component in the mobile ad business model, mobile ad content has been overlooked by the research community, which poses a number of threats, e.g., propagating malware…
Online advertisers and analytics services (or trackers), are constantly tracking users activities as they access web services either through browsers or a mobile apps. Numerous tools such as browser plugins and specialized mobile apps have…
Context. Multiple automated techniques have been proposed and developed for mobile application GUI testing aiming to improve effectiveness, efficiency, and practicality. The effectiveness, efficiency, and practicality are 3 fundamental…