Related papers: An Empirical Study of Mobile Ad Targeting
Mobile phone communication as digital service generates ever-increasing datasets of human communication actions, which in turn allow us to investigate the structure and evolution of social interactions and their networks. These datasets can…
Modern ad auctions allow advertisers to target more specific segments of the user population. Unfortunately, this is not always in the best interest of the ad platform. In this paper, we examine the following basic question in the context…
We propose to use a supervised machine learning technique to track the location of a mobile agent in real time. Hidden Markov Models are used to build artificial intelligence that estimates the unknown position of a mobile target moving in…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
In many settings, interventions may be more effective for some individuals than others, so that targeting interventions may be beneficial. We analyze the value of targeting in the context of a large-scale field experiment with over 53,000…
Bidding strategies that help advertisers determine bidding prices are receiving increasing attention as more and more ad impressions are sold through real-time bidding systems. This paper first describes the problem and challenges of…
To increase mobile user engagement, current apps employ a variety of behavioral nudges, but these engagement techniques are applied in a one-size-fits-all approach. Yet the very same techniques may be perceived differently by different…
With expansion of the video advertising market, research to predict the effects of video advertising is getting more attention. Although effect prediction of image advertising has been explored a lot, prediction for video advertising is…
There is an increase in global malware threats. To address this, an encryption-type ransomware has been introduced on the Android operating system. The challenges associated with malicious threats in phone use have become a pressing issue…
The mobile device is one of the fasted growing technologies that is widely used in a diversifying sector. Mobile devices are used for everyday life, such as personal information exchange - chatting, email, shopping, and mobile banking,…
In this paper, we study the problem of allocating ads to users through the viral-marketing lens. Advertisers approach the host with a budget in return for the marketing campaign service provided by the host. We show that allocation that…
A randomized experiment with almost 35 million Pandora listeners enables us to measure the sensitivity of consumers to advertising, an important topic of study in the era of ad-supported digital content provision. The experiment randomized…
Online advertising on platforms such as Google or Facebook has become an indispensable outreach tool, including for applications where it is desirable to engage different demographics in an equitable fashion, such as hiring, housing, civic…
Despite years of research on testing the usability of mobile applications, our understanding of the issues their users experience still remains fragmented and underexplored. While most earlier studies has provided interesting insights, they…
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…
Predictive models for human mobility have important applications in many fields such as traffic control, ubiquitous computing and contextual advertisement. The predictive performance of models in literature varies quite broadly, from as…
Communication Service Providers (CSPs) are in a unique position to utilize their vast transactional data assets generated from interactions of subscribers with network elements as well as with other subscribers. CSPs could leverage its data…
We consider a causal inference problem frequently encountered in online advertising systems, where a publisher (e.g., Instagram, TikTok) interacts repeatedly with human users and advertisers by sporadically displaying to each user an…
The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…
Smartphones with the platforms of applications are gaining extensive attention and popularity. The enormous use of different applications has paved the way to numerous security threats. The threats are in the form of attacks such as…