Related papers: An Empirical Study of Mobile Ad Targeting
With the booming popularity of smartphones, threats related to these devices are increasingly on the rise. Smishing, a combination of SMS (Short Message Service) and phishing has emerged as a treacherous cyber threat used by malicious…
Visual attention is highly fragmented during mobile interactions, but the erratic nature of attention shifts currently limits attentive user interfaces to adapting after the fact, i.e. after shifts have already happened. We instead study…
Recommendation systems form the center piece of a rapidly growing trillion dollar online advertisement industry. Even with numerous optimizations and approximations, collaborative filtering (CF) based approaches require real-time…
E-commerce platforms are rolling out ambitious targeted advertising initiatives that rely on merchants sharing customer data with each other via the platform. Yet current platform designs fail to address participating merchants' concerns…
Many payment platforms hold large-scale marketing campaigns, which allocate incentives to encourage users to pay through their applications. To maximize the return on investment, incentive allocations are commonly solved in a two-stage…
This paper introduces adF, a novel system for analyzing the vulnerability of different devices, Operating Systems (OSes), and browsers to web fingerprinting. adF performs its measurements from code inserted in ads. We have used our system…
We study a game played between advertisers in an online ad platform. The platform sells ad impressions by first-price auction and provides autobidding algorithms that optimize bids on each advertiser's behalf, subject to advertiser…
Mobile Advertisement is a location-aware dissemination solution built on top of a vehicular ad-hoc network. We envision a network of WiFi access points that dynamically disseminate data to clients running on the car's smart device. The…
A freely available educational application (a mobile website) is presented. This provides access to educational material and drilling on selected topics within mathematics and statistics with an emphasis on tablets and mobile phones. The…
In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the…
Although mobile ad frauds have been widespread, state-of-the-art approaches in the literature have mainly focused on detecting the so-called static placement frauds, where only a single UI state is involved and can be identified based on…
Many online experiments exhibit dependence between users and items. For example, in online advertising, observations that have a user or an ad in common are likely to be associated. Because of this, even in experiments involving millions of…
Autonomous multimodal language models are rapidly evolving into web agents that can browse, click, and purchase items on behalf of users, posing a threat to display advertising designed for human eyes. Yet little is known about how these…
Access to financial institutions is difficult in developing economies and especially for the poor. However, the widespread adoption of mobile phones has enabled the development of mobile money systems that deliver financial services through…
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. However, due to the position and size of the ad slot, lots of…
In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the…
Ads are an important revenue source for mobile app development, especially for free apps, whose expense can be compensated by ad revenue. The ad benefits also carry with costs. For example, too many ads can interfere the user experience,…
The online advertising management platform has become increasingly popular among e-commerce vendors/advertisers, offering a streamlined approach to reach target customers. Despite its advantages, configuring advertising strategies correctly…
Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate intent communicated through a search query, usually by…
Digital commerce thrives on advertising, with many of the largest technology companies relying on it as a significant source of revenue. However, in the context of information-seeking behavior, such as search, advertising may degrade the…