Related papers: An Empirical Study of Mobile Ad Targeting
Multi-touch attribution (MTA) estimates the relative contributions of the multiple ads a user may see prior to any observed conversions. Increasingly, advertisers also want to base budget and bidding decisions on these attributions,…
Human mobility analysis is an important issue in social sciences, and mobility data are among the most sought-after sources of information in ur- Data ban studies, geography, transportation and territory management. In network sciences…
Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs,…
The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to…
Website accessibility is essential for inclusiveness and regulatory compliance. Although third-party advertisements (ads) are a vital revenue source for free web services, they introduce significant accessibility challenges. Leasing a…
Dating apps for mobile devices, one popular GeoSocial app category, are growing increasingly popular. These apps encourage the sharing of more personal information than conventional social media apps, including continuous location data.…
Studies have shown that the traces people leave when browsing the internet may indicate the onset of diseases such as cancer. Here we show that the adaptive engines of advertising systems in conjunction with clinically verified…
When smartphones, applications (a.k.a, apps), and app stores have been widely adopted by the billions, an interesting debate emerges: whether and to what extent do device models influence the behaviors of their users? The answer to this…
E-commerce businesses employ recommender models to assist in identifying a personalized set of products for each visitor. To accurately assess the recommendations' influence on customer clicks and buys, three target areas -- customer…
Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is…
To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…
In this paper we predict outgoing mobile phone calls using a machine learning approach. We analyze to which extent the activity of mobile phone users is predictable. The premise is that mobile phone users exhibit temporal regularity in…
Cost per click is a common metric to judge digital advertising campaign performance. In this paper we discuss an approach that generates a feature targeting recommendation to optimise cost per click. We also discuss a technique to assign…
Mobile technologies are growing significantly in past few years. Many new features and enhancement have implemented in mobile technologies in both software and hardware aspects. Nowadays, cell phones are not just only use for making calls…
Nowadays, mobile users have a vast number of applications and services at their disposal. Each of these might impose some privacy threats on users' "Personally Identifiable Information" (PII). Location privacy is a crucial part of PII, and…
Recommender systems have become ubiquitous in our digital lives, from recommending products on e-commerce websites to suggesting movies and music on streaming platforms. Existing recommendation datasets, such as Amazon Product Reviews and…
In this paper we are interested in the task of searching and tracking multiple moving targets in a bounded surveillance area with a group of autonomous mobile agents. More specifically, we assume that targets can appear and disappear at…
Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…
Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…
Online advertising platforms use automated auctions to connect advertisers with potential customers, requiring effective bidding strategies to maximize profits. Accurate ad impact estimation requires considering three key factors: delayed…