Related papers: Fighting Online Click-Fraud Using Bluff Ads
The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…
Facebook pages offer an easy way to reach out to a very large audience as they can easily be promoted using Facebook's advertising platform. Recently, the number of likes of a Facebook page has become a measure of its popularity and…
Automatic scam-baiting is an online fraud countermeasure that involves automated systems responding to online fraudsters in order to waste their time and deplete their resources, diverting attackers away from real potential victims.…
In computational advertising, a challenging problem is how to recommend the bid for advertisers to achieve the best return on investment (ROI) given budget constraint. This paper presents a bid recommendation scenario that discovers the…
Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…
In this paper, we deal with the uncertainty of bidding for display advertising. Similar to the financial market trading, real-time bidding (RTB) based display advertising employs an auction mechanism to automate the impression level media…
In the realm of cybersecurity, phishing stands as a prevalent cyber attack, where attackers employ various tactics to deceive users into gathering their sensitive information, potentially leading to identity theft or financial gain.…
Cybercrime is continuously growing in numbers and becoming more sophisticated. Currently, there are various monetisation and money laundering methods, creating a huge, underground economy worldwide. A clear indicator of these activities is…
In recent years, Cyber attacks have increased in number, and with them, the intensity of the attacks and their potential to damage the user have also increased significantly. In an ever-advancing world, users find it difficult to keep up…
A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…
Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy mechanisms for…
In many online advertisement (ad) exchanges, ad slots are each sold via a separate second-price auction. This paper considers the bidder's problem of maximizing the value of ads they purchase in these auctions, subject to budget…
Due to the extensive role of social networks in social media, it is easy for people to share the news, and it spreads faster than ever before. These platforms also have been exploited to share the rumor or fake information, which is a…
The economics of an internet crime has newly developed into a field of controlling black money. This economic approach not only provides estimated technique of analyzing internet crimes but also gives details to analyzers of system…
Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user…
Cybercrimes such as online scams and fraud have become prevalent. Cybercriminals often abuse various global or regional events as themes of their fraudulent activities to breach user trust and attain a higher attack success rate. These…
Search, recommendation, and online advertising are the three most important information-providing mechanisms on the web. These information seeking techniques, satisfying users' information needs by suggesting users personalized objects…
Phishing is an increasingly sophisticated form of cyberattack that is inflicting huge financial damage to corporations throughout the globe while also jeopardizing individuals' privacy. Attackers are constantly devising new methods of…
Recent years have seen a sharp rise in adblocker use, driven by increased web tracking and personalized ads. However, a significant issue for adblocker users is the web breakages they encounter, which worsens their browsing experience and…
Computer science research sometimes brushes with the law, from red-team exercises that probe the boundaries of authentication mechanisms, to AI research processing copyrighted material, to platform research measuring the behavior of…