Related papers: Fighting Online Click-Fraud Using Bluff Ads
The UK anti-fraud charity Fraud Advisory Panel (FAP) in their review of 2016 estimates business costs of fraud at 144 billion, and its individual counterpart at 9.7 billion. Banking, insurance, manufacturing, and government are the most…
A large part of modern day communications are carried out through the medium of E-mails, especially corporate communications. More and more people are using E-mail for personal uses too. Companies also send notifications to their customers…
A search engine recommends to the user a list of web pages. The user examines this list, from the first page to the last, and clicks on all attractive pages until the user is satisfied. This behavior of the user can be described by the…
Romance fraud involves cybercriminals engineering a romantic relationship on online dating platforms. It is a cruel form of cybercrime whereby victims are left heartbroken, often facing financial ruin. We characterise the literary landscape…
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulking buying and inventory-centric buying, RTB mimics stock exchanges and utilises computer algorithms to…
Data economy relies on data-driven systems and complex machine learning applications are fueled by them. Unfortunately, however, machine learning models are exposed to fraudulent activities and adversarial attacks, which threaten their…
Online reviews play a crucial role in deciding the quality before purchasing any product. Unfortunately, spammers often take advantage of online review forums by writing fraud reviews to promote/demote certain products. It may turn out to…
Over the years, online scams have grown dramatically, with nearly 50% of global consumers encountering scam attempts each week. These scams cause not only significant financial losses to individuals and businesses, but also lasting…
Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to pay extra fees to enhance the position of their stores. On…
Electronic payment platforms are estimated to process billions oftransactions daily, with the cumulative value of these transactionspotentially reaching into the trillions. Even a minor error within thishigh-volume environment could…
Frauds severely hurt many kinds of Internet businesses. Group-based fraud detection is a popular methodology to catch fraudsters who unavoidably exhibit synchronized behaviors. We combine both graph-based features (e.g. cluster density) and…
Cybercrimes are becoming a bigger menace to both people and corporations. It poses a serious challenge to the modern digital world. According to a press release from 2019 Cisco and Cybersecurity Ventures, Cisco stopped seven trillion…
Deception is rapidly growing as an important tool for cyber defence, complementing existing perimeter security measures to rapidly detect breaches and data theft. One of the factors limiting the use of deception has been the cost of…
Due to the involvement of multiple intermediaries without trusted parties, lack of proper regulations, and a complicated supply chain, ad impression discrepancy affects online advertising. This issue causes up to $82 billion annual revenue…
Communication plays a major role in social systems. Effective communications, which requires transmission of the messages between individuals without disruptions or noise, can be a powerful tool to deliver intended impact. Language and…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
In pay-per click sponsored search auctions which are currently extensively used by search engines, the auction for a keyword involves a certain number of advertisers (say k) competing for available slots (say m) to display their ads. This…
Artificial Intelligence (AI) is rapidly gaining popularity as individuals, groups, and organizations discover and apply its expanding capabilities. Generative AI creates or alters various content types including text, image, audio, and…
The rapid growth in popularity and hype surrounding digital assets such as art, video, and music in the form of non-fungible tokens (NFTs) has made them a lucrative investment opportunity, with NFT-based sales surpassing $25B in 2021 alone.…
For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…