Related papers: Fighting Online Click-Fraud Using Bluff Ads
Phishing websites are everywhere, and countermeasures based on static blocklists cannot cope with such a threat. To address this problem, state-of-the-art solutions entail the application of machine learning (ML) to detect phishing websites…
While substantial efforts in anti-trafficking research and practice have focused on identifying and assisting victims after exploitation occurs, comparatively less attention has been paid to preventing victimization at the recruitment…
Wildlife trafficking remains a critical global issue, significantly impacting biodiversity, ecological stability, and public health. Despite efforts to combat this illicit trade, the rise of e-commerce platforms has made it easier to sell…
Companies that have an online presence-in particular, companies that are exclusively digital-often subscribe to this business model: collect data from the user base, then expose the data to advertisement agencies in order to turn a profit.…
The extensive use of the internet is continuously drifting businesses to incorporate their services in the online environment. One of the first spectrums to embrace this evolution was the banking sector. In fact, the first known online…
With the rise of sophisticated scam websites that exploit human psychological vulnerabilities, distinguishing between legitimate and scam websites has become increasingly challenging. This paper presents ScamFerret, an innovative agent…
Online advertising represents a main instrument for publishers to fund content on the World Wide Web. Unfortunately, a significant number of online advertisements often accommodates potentially malicious content, such as cryptojacking…
With an increase in financial accounting fraud in the current economic scenario experienced, financial accounting fraud detection has become an emerging topics of great importance for academics, research and industries. Financial fraud is a…
Conspicuous progression in the field of machine learning and deep learning have led the jump of highly realistic fake media, these media oftentimes referred as deepfakes. Deepfakes are fabricated media which are generated by sophisticated…
Over the past few years, there has been a growth in activity, public knowledge, and awareness of cryptocurrencies and related blockchain technology. As the industry has grown, there has also been an increase in scams looking to steal…
The Internet has become an indispensable part of our life, However, It also has provided opportunities to anonymously perform malicious activities like Phishing. Phishers try to deceive their victims by social engineering or creating…
Each month, more attacks are launched with the aim of making web users believe that they are communicating with a trusted entity which compels them to share their personal, financial information. Phishing costs Internet users billions of…
The short message service (SMS) was introduced a generation ago to the mobile phone users. They make up the world's oldest large-scale network, with billions of users and therefore attracts a lot of fraud. Due to the convergence of mobile…
Product counterfeiting is a serious problem causing the industry estimated losses of billions of dollars every year. With the increasing spread of e-commerce, the number of counterfeit products sold online increased substantially. We…
Despite living in the era of the internet, phone-based scams remain one of the most prevalent forms of scams. These scams aim to exploit victims for financial gain, causing both monetary losses and psychological distress. While governments,…
Real-time advertising allows advertisers to bid for each impression for a visiting user. To optimize specific goals such as maximizing revenue and return on investment (ROI) led by ad placements, advertisers not only need to estimate the…
The Internet facilitates sex trafficking through adult service websites (ASWs) that host online advertisements for sexual services (sex ads). Since the closure of the popular site Backpage.com, the ecosystem of ASWs has expanded to include…
As the availability of financial services online continues to grow, the incidence of fraud has surged correspondingly. Fraudsters continually seek new and innovative ways to circumvent the detection algorithms in place. Traditionally, fraud…
This research focuses on the bid optimization problem in the real-time bidding setting for online display advertisements, where an advertiser, or the advertiser's agent, has access to the features of the website visitor and the type of ad…
Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…