Related papers: Fighting Online Click-Fraud Using Bluff Ads
While human factors in fraud have been studied by the HCI and security communities, most research has been directed to understanding either the victims' perspectives or prevention strategies, and not on fraudsters, their motivations and…
Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…
Online media outlets adopt clickbait techniques to lure readers to click on articles in a bid to expand their reach and subsequently increase revenue through ad monetization. As the adverse effects of clickbait attract more and more…
Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…
Online social networks have become a fertile ground for spreading fake news. Methods to automatically mitigate fake news propagation have been proposed. Some studies focus on selecting top k influential users on social networks as…
In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than…
Deceptive patterns in digital interfaces manipulate users into making unintended decisions, exploiting cognitive biases and psychological vulnerabilities. These patterns have become ubiquitous on various digital platforms. While efforts to…
In this work, we study the risks of collective financial fraud in large-scale multi-agent systems powered by large language model (LLM) agents. We investigate whether agents can collaborate in fraudulent behaviors, how such collaboration…
Online video-on-demand(VoD) services invariably maintain a view count for each video they serve, and it has become an important currency for various stakeholders, from viewers, to content owners, advertizers, and the online service…
The literature on fraud analytics and fraud detection has seen a substantial increase in output in the past decade. This has led to a wide range of research topics and overall little organization of the many aspects of fraud analytical…
Social reviews have dominated the web and become a plausible source of product information. People and businesses use such information for decision-making. Businesses also make use of social information to spread fake information using a…
A new era of Information Warfare has arrived. Various actors, including state-sponsored ones, are weaponizing information on Online Social Networks to run false information campaigns with targeted manipulation of public opinion on specific…
In the contemporary era, online social networks have become integral to social life, revolutionizing the way individuals manage their social connections. While enhancing accessibility and immediacy, these networks have concurrently given…
Pay-per-click advertising includes various formats (\emph{e.g.}, search, contextual, social) with a total investment of more than 200 billion USD per year worldwide. An advertiser is given a daily budget to allocate over several, even…
False information can be created and spread easily through the web and social media platforms, resulting in widespread real-world impact. Characterizing how false information proliferates on social platforms and why it succeeds in deceiving…
Online questionnaires that use crowd-sourcing platforms to recruit participants have become commonplace, due to their ease of use and low costs. Artificial Intelligence (AI) based Large Language Models (LLM) have made it easy for bad actors…
Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…
The long-standing problem of spam and fraudulent messages in the comment sections of Instagram pages in the financial sector claims new victims every day. Instagram's current spam filter proves inadequate, and existing research approaches…
Online advertising is a vital revenue source for major internet platforms. Recently, joint advertising, which assigns a bundle of two advertisers in an ad slot instead of allocating a single advertiser, has emerged as an effective method…
As our reliance on social media platforms and web services increase day by day, exploiters view these platforms as an opportunity to manipulate our thoughts ad actions. These platforms have become an open playground for social bot accounts.…