Related papers: Fighting Online Click-Fraud Using Bluff Ads
Card payment fraud is a serious problem, and a roadblock for an optimally functioning digital economy, with cards (Debits and Credit) being the most popular digital payment method across the globe. Despite the occurrence of fraud could be…
Online behavioral advertising, and the associated tracking paraphernalia, poses a real privacy threat. Unfortunately, existing privacy-enhancing tools are not always effective against online advertising and tracking. We propose Harpo, a…
Livestreaming platforms have become increasingly popular in recent years as a means of sharing and advertising creative content. Popular content streamers who attract large viewership to their live broadcasts can earn a living by means of…
The act of bluffing confounds game designers to this day. The very nature of bluffing is even open for debate, adding further complication to the process of creating intelligent virtual players that can bluff, and hence play, realistically.…
Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…
Fraud continues to proliferate online, from phishing and ransomware to impersonation scams. Yet automated prevention approaches adapt slowly and may not reliably protect users from falling prey to new scams. To better combat online scams,…
Web spam refers to some techniques, which try to manipulate search engine ranking algorithms in order to raise web page position in search engine results. In the best case, spammers encourage viewers to visit their sites, and provide…
Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…
This paper introduces a Machine Learning-Driven website Platform and Browser Extension designed to quickly enhance online security by providing real-time risk scoring and fraud detection for website legitimacy verification and consumer…
YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…
Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…
Financial fraud is an issue with far reaching consequences in the finance industry, government, corporate sectors, and for ordinary consumers. Increasing dependence on new technologies such as cloud and mobile computing in recent years has…
Romance-baiting scams have become a major source of financial and emotional harm worldwide. These operations are run by organized crime syndicates that traffic thousands of people into forced labor, requiring them to build emotional…
Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks. However, multiple e-commerce…
Over the last two decades, we have seen extensive industrial research in the area of computational advertising. In this paper, our goal is to study the performance of various online learning algorithms to identify and display the best…
In the faceless world of the Internet,online fraud is one of the greatest reasons of loss for web merchants.Advanced solutions are needed to protect e businesses from the constant problems of fraud.Many popular fraud detection algorithms…
Phishing is the simplest form of cybercrime with the objective of baiting people into giving away delicate information such as individually recognizable data, banking and credit card details, or even credentials and passwords. This type of…
Adversarial Internet robots (botnets) represent a growing threat to the safe use and stability of the Internet. Botnets can play a role in launching adversary reconnaissance (scanning and phishing), influence operations (upvoting), and…
One of the biggest problems with the Internet technology is the unwanted spam emails. The well disguised phishing email comes in as part of the spam and makes its entry into the inbox quite frequently nowadays. While phishing is normally…
Today, many different types of scams can be found on the internet. Online criminals are always finding new creative ways to trick internet users, be it in the form of lottery scams, downloading scam apps for smartphones or fake gambling…