Related papers: Fighting Online Click-Fraud Using Bluff Ads
Clickbait has grown to become a nuisance to social media users and social media operators alike. Malicious content publishers misuse social media to manipulate as many users as possible to visit their websites using clickbait messages.…
The advance of smartphones and cellular networks boosts the need of mobile advertising and targeted marketing. However, it also triggers the unseen security threats. We found that the phone scams with fake calling numbers of very short…
This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click…
As a major component of online crime, email-based fraud is a threat that causes substantial economic losses every year. To counteract these scammers, volunteers called scam-baiters play the roles of victims, reply to scammers, and try to…
Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
We introduce Fraud-R1, a benchmark designed to evaluate LLMs' ability to defend against internet fraud and phishing in dynamic, real-world scenarios. Fraud-R1 comprises 8,564 fraud cases sourced from phishing scams, fake job postings,…
In recent years, financial fraud detection systems have become very efficient at detecting fraud, which is a major threat faced by e-commerce platforms. Such systems often include machine learning-based algorithms aimed at detecting and…
Cost per click is a common metric to judge digital advertising campaign performance. In this paper we discuss an approach that generates a feature targeting recommendation to optimise cost per click. We also discuss a technique to assign…
Phishing is the combination of social engineering and technical exploits designed to convince a victim to provide personal information, usually for the monetary gain of the attacker. Phishing has become the most popular practice among the…
Affiliate Marketing (AM) has become an important and cost effective tool for e-commerce. There are numerous risks and vulnerabilities that are typically associated with AM. Though a well-planned AM model can greatly benefit the e-commerce…
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…
In today's world, with the rise of numerous social platforms, it has become relatively easy for anyone to spread false information and lure people into traps. Fraudulent schemes and traps are growing rapidly in the investment world. Due to…
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…
In many online platforms, customers' decisions are substantially influenced by product rankings as most customers only examine a few top-ranked products. Concurrently, such platforms also use the same data corresponding to customers'…
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be…
Deep neural networks (DNNs) are now commonly used in many domains. However, they are vulnerable to adversarial attacks: carefully crafted perturbations on data inputs that can fool a model into making incorrect predictions. Despite…
Fraud is a prevalent offence that extends beyond financial loss, causing psychological and physical harm to victims. The advancements in online communication technologies alowed for online fraud to thrive in this vast network, with…
While substantial effort has been devoted to understand fraudulent activity in traditional online advertising (search and banner), more recent forms such as video ads have received little attention. The understanding and identification of…
Unsolicited email (spam) is still a problem for users of the email service. Even though current email anti-spam solutions filter most spam emails, some spam emails still are delivered to the inbox of users. A special class of spam emails…