相关论文: Network Marketing on a Small-World Network

Global supply networks in agriculture, manufacturing, and services are a defining feature of the modern world. The efficiency and the distribution of surpluses across different parts of these networks depend on choices of intermediaries.…

Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…

In this work we study for the first time the interaction between marketing and network effects. We build a model in which the online firm starts with an initial user base and controls the growth of the user base by choosing the intensity of…

In this paper, we introduce a conceptual framework that model human social networks as an undirected dot-product graph of independent individuals. Their relationships are only determined by a cost-benefit analysis, i.e. by maximizing an…

Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…

Most agent-based models include a social network that describes the structure of interactions within the artificial population. Because of the dramatic impact of this structure on the simulated dynamics, modelers create this network for it…

An operator-assisted user-provided network (UPN) has the potential to achieve a low cost ubiquitous Internet connectivity, without significantly increasing the network infrastructure investment. In this paper, we consider such a network…

We investigate small-world networks from the point of view of their origin. While the characteristics of small-world networks are now fairly well understood, there is as yet no work on what drives the emergence of such a network…

Understanding the structure and formation of networks is a central topic in complexity science. Economic networks are formed by decisions of individual agents and thus not properly described by established random graph models. In this…

Networks are ubiquitous throughout science and engineering. A number of methods, including some from our own group, have explored how one goes about computing or predicting the dynamics of networks given information about internal models of…

Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

We model a system of networking agents that seek to optimize their centrality in the network while keeping their cost, the number of connections they are participating in, low. Unlike other game-theory based models for network evolution,…

We study the optimal pricing strategy of a monopolist selling homogeneous goods to customers over multiple periods. The customers choose their time of purchase to maximize their payoff that depends on their valuation of the product, the…

When a new product or technology is introduced, potential consumers can learn its quality by trying the product, at a risk, or by letting others try it and free-riding on the information that they generate. We propose a dynamic game to…

Navigation process is studied on a variant of the Watts-Strogatz small world network model embedded on a square lattice. With probability $p$, each vertex sends out a long range link, and the probability of the other end of this link…

We propose a simple growing model for the evolution of small-world networks. It is introduced as a modified BA model in which all the edges connected to the new nodes are made locally to the creator and its nearest neighbors. It is found…

Most products are produced and sold by supply chain networks, where an interconnected network of producers and intermediaries set prices to maximize their profits. I show that there exists a unique equilibrium in a price-setting game on a…

The Watts-Strogatz algorithm of transferring the square lattice to a small world network is modified by introducing preferential rewiring constrained by connectivity demand. The evolution of the network is two-step: sequential preferential…

We propose a growing model which interpolates between one-dimensional regular lattice and small-world networks. The model undergoes an interesting phase transition from large to small world. We investigate the structural properties by both…

We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers that are embedded in a social network. A key feature of our model is that consumers experience a (positive) local network effect. In…