相关论文: Location Aware Embedding for Geotargeting in Spons…
Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate intent communicated through a search query, usually by…
Trip recommendation is an important location-based service that helps relieve users from the time and efforts for trip planning. It aims to recommend a sequence of places of interest (POIs) for a user to visit that maximizes the user's…
Existing neural relevance models do not give enough consideration for query and item context information which diversifies the search results to adapt for personal preference. To bridge this gap, this paper presents a neural learning…
Product search serves as an important entry point for online shopping. In contrast to web search, the retrieved results in product search not only need to be relevant but also should satisfy customers' preferences in order to elicit…
Venue recommendation aims to assist users by making personalised suggestions of venues to visit, building upon data available from location-based social networks (LBSNs) such as Foursquare. A particular challenge for this task is…
Accurately retrieving relevant bid keywords for user queries is critical in Sponsored Search but remains challenging, particularly for short, ambiguous queries. Existing dense and generative retrieval models often fail to capture nuanced…
The use of conversational assistants to search for information is becoming increasingly more popular among the general public, pushing the research towards more advanced and sophisticated techniques. In the last few years, in particular,…
Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads,…
Location- and context-aware services are emerging technologies in mobile and desktop environments, however, most of them are difficult to use and do not seem to be beneficial enough. Our research focuses on designing and creating a…
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…
Recent research has shown that the performance of search personalization depends on the richness of user profiles which normally represent the user's topical interests. In this paper, we propose a new embedding approach to learning user…
We propose a neural network architecture for learning vector representations of hotels. Unlike previous works, which typically only use user click information for learning item embeddings, we propose a framework that combines several…
Context modeling and recognition represent complex tasks that allow mobile and ubiquitous computing applications to adapt to the user's situation. Current solutions mainly focus on limited context information generally processed on…
A common need for artificial intelligence models in the broader geoscience is to represent and encode various types of spatial data, such as points (e.g., points of interest), polylines (e.g., trajectories), polygons (e.g., administrative…
The problem of identifying the optimal location for a new retail store has been the focus of past research, especially in the field of land economy, due to its importance in the success of a business. Traditional approaches to the problem…
Urban environments develop complex, non-obvious structures that are often hard to represent in the form of maps or guides. Finding the right place to go often requires intimate familiarity with the location in question and cannot easily be…
While recent research in image understanding has often focused on recognizing more types of objects, understanding more about the objects is just as important. Recognizing object parts and attributes has been extensively studied before, yet…
The quest for every time more personalized Internet experience relies on the enriched contextual information about each user. Online advertising also follows this approach. Among the context information that advertising stakeholders…
It is often noted that single query-item pair relevance training in search does not capture the customer intent. User intent can be better deduced from a series of engagements (Clicks, ATCs, Orders) in a given search session. We propose a…
Socio-demographic user profiles are currently regarded as the most convenient base for successful personalized advertising. However, signs point to the dormant power of context recognition. While technologies that can sense the environment…