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Web tracking by ad networks, social networks, and other third parties is privacy-invasive. To protect users' privacy an increasing number of countries are adopting new privacy laws. However, a major reason why their application on the web…

密码学与安全 · 计算机科学 2026-04-22 Harry Yu , Patton Yin , Sebastian Zimmeck

The presence of third-party tracking on websites has become customary. However, our understanding of the third-party ecosystem is still very rudimentary. We examine third-party trackers from a geographical perspective, observing the…

社会与信息网络 · 计算机科学 2014-09-04 Marjan Falahrastegar , Hamed Haddadi , Steve Uhlig , Richard Mortier

We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

社会与信息网络 · 计算机科学 2016-08-01 Sebastian Schelter , Jérôme Kunegis

Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…

密码学与安全 · 计算机科学 2015-06-15 Nathaniel Fruchter , Hsin Miao , Scott Stevenson , Rebecca Balebako

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

计算机与社会 · 计算机科学 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt

A dominant regulatory model for web privacy is "notice and choice". In this model, users are notified of data collection and provided with options to control it. To examine the efficacy of this approach, this study presents the first…

计算机与社会 · 计算机科学 2018-05-04 Timothy Libert

Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…

To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…

应用统计 · 统计学 2026-01-01 Lucas Shen , Gaurav Sood

People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

密码学与安全 · 计算机科学 2023-11-22 Alisha Ukani

The web is global, but privacy laws differ by country. Which set of privacy rules do websites follow? We empirically study this question by detecting and analyzing cookie notices in an automated way. We crawl 1,500 European, American, and…

计算机与社会 · 计算机科学 2021-10-20 Rob van Eijk , Hadi Asghari , Philipp Winter , Arvind Narayanan

Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…

计算机与社会 · 计算机科学 2019-11-18 Matius Chairani , Mathieu Chevalley , Abderrahmane Lazraq , Sruti Bhagavatula

Websites employ third-party ads and tracking services leveraging cookies and JavaScript code, to deliver ads and track users' behavior, causing privacy concerns. To limit online tracking and block advertisements, several ad-blocking (black)…

密码学与安全 · 计算机科学 2019-06-04 Saad Sajid Hashmi , Muhammad Ikram , Mohamed Ali Kaafar

This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…

密码学与安全 · 计算机科学 2015-11-03 Timothy Libert

To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…

密码学与安全 · 计算机科学 2022-09-14 Nikhil Jha , Martino Trevisan , Luca Vassio , Marco Mellia

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…

密码学与安全 · 计算机科学 2020-02-17 Muhammad Ahmad Bashir , Sajjad Arshad , William Robertson , Christo Wilson

This paper explores tracking and privacy risks on pornography websites. Our analysis of 22,484 pornography websites indicated that 93% leak user data to a third party. Tracking on these sites is highly concentrated by a handful of major…

计算机与社会 · 计算机科学 2019-07-16 Elena Maris , Timothy Libert , Jennifer Henrichsen

In the modern Web, service providers often rely heavily on third parties to run their services. For example, they make use of ad networks to finance their services, externally hosted libraries to develop features quickly, and analytics…

密码学与安全 · 计算机科学 2020-02-04 Tobias Urban , Martin Degeling , Thorsten Holz , Norbert Pohlmann

The recently introduced General Data Protection Regulation (GDPR) requires that when obtaining information online that could be used to identify individuals, their consents must be obtained. Among other things, this affects many common…

密码学与安全 · 计算机科学 2019-05-06 Xuehui Hu , Nishanth Sastry

Websites are constantly adapting the methods used, and intensity with which they track online visitors. However, the wide-range enforcement of GDPR since one year ago (May 2018) forced websites serving EU-based online visitors to eliminate…

密码学与安全 · 计算机科学 2020-06-03 Konstantinos Solomos , Panagiotis Ilia , Sotiris Ioannidis , Nicolas Kourtellis

We present the first extensive measurement of the privacy properties of the advertising systems used by privacy-focused search engines. We propose an automated methodology to study the impact of clicking on search ads on three popular…

计算机与社会 · 计算机科学 2023-09-26 Salim Chouaki , Oana Goga , Hamed Haddadi , Peter Snyder
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