相关论文: Enhancing User Engagement in E-commerce through Dy…
Media is evolving from traditional linear narratives to personalised experiences, where control over information (or how it is presented) is given to individual audience members. Measuring and understanding audience engagement with this…
Sketching provides an intuitive way to convey dynamic intent in animation authoring (i.e., how elements change over time and space), making it a natural medium for automatic content creation. Yet existing approaches often constrain sketches…
The digital economy implements complex incentive systems to retain users through point redemption. Understanding user behavior in such complex incentive structures presents a fundamental challenge, especially in estimating the value of…
Mobile data demand is increasing tremendously in wireless social networks, and thus an efficient pricing scheme for social-enabled services is urgently needed. Though static pricing is dominant in the actual data market, price intuitively…
Numerous online services are data-driven: the behavior of users affects the system's parameters, and the system's parameters affect the users' experience of the service, which in turn affects the way users may interact with the system. For…
Customer loyalty is crucial for internet services since retaining users of a service to ensure the staying time of the service is of significance for increasing revenue. It demands the retention of customers to be high enough to meet the…
In E-commerce, advertising is essential for merchants to reach their target users. The typical objective is to maximize the advertiser's cumulative revenue over a period of time under a budget constraint. In real applications, an…
Portraying emotion and trustworthiness is known to increase the appeal of video content. However, the causal relationship between these signals and online user engagement is not well understood. This limited understanding is partly due to a…
3D Virtual Human technology is growing with several potential applications in health, education, business and telecommunications. Investigating the perception of these virtual humans can help guide to develop better and more effective…
Creative image animations are attractive in e-commerce applications, where motion transfer is one of the import ways to generate animations from static images. However, existing methods rarely transfer motion to objects other than human…
The aesthetics of e-commerce websites have a big influence on purchasing decisions and customers' satisfaction. Webpage complexity and high cognitive load are responsible for causing an unpleasant experience while shopping online. This…
Traditional approaches to next item and next basket recommendation typically extract users' interests based on their past interactions and associated static contextual information (e.g. a user id or item category). However, extracted…
User profiling has long been an important problem that investigates user interests in many real applications. Some recent works regard users and their interacted objects as entities of a graph and turn the problem into a node classification…
We consider a dynamic pricing problem where customer response to the current price is impacted by the customer price expectation, aka reference price. We study a simple and novel reference price mechanism where reference price is the…
This paper presents the design and development of an innovative interactive robotic system to enhance audience engagement using character-like personas. Built upon the foundations of persona-driven dialog agents, this work extends the…
The quick growth of shops using artificial intelligence (AI) techniques has changed digital marketing activities and changed how businesses interact and reach their consumers. (AI) techniques are reshaping digital interactions between shops…
Websites have an inherent interest in steering user navigation in order to, for example, increase sales of specific products or categories, or to guide users towards specific information. In general, website administrators can use the…
This paper presents a study of the dynamic coupling between a user and a virtual character during body interaction. Coupling is directly linked with other dimensions, such as co-presence, engagement, and believability, and was measured in…
So-called 'fast fashion' consumption, amplified through cost-effective e-commerce, constitutes a major factor negatively impacting climate change. A recently noted strategy to motivate consumers to more sustainable decisions is digital…
While mobile social apps have become increasingly important in people's daily life, we have limited understanding on what motivates users to engage with these apps. In this paper, we answer the question whether users' in-app activity…