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Existing auto-bidding algorithms in digital advertising often treat the value of an ad opportunity as the revenue obtained when an ad is shown and/or clicked, and bid accordingly. This can lead to wasteful spending because the true value is…

计算机科学与博弈论 · 计算机科学 2026-05-05 Yuxiao Wen , Zihao Hu , Yanjun Han , Yuan Yao , Zhengyuan Zhou

The main goal of this paper is to develop a theory of inference of player valuations from observed data in the generalized second price auction without relying on the Nash equilibrium assumption. Existing work in Economics on inferring…

计算机科学与博弈论 · 计算机科学 2015-05-05 Denis Nekipelov , Vasilis Syrgkanis , Eva Tardos

Online auctions are one of the most fundamental facets of the modern economy and power an industry generating hundreds of billions of dollars a year in revenue. Auction theory has historically focused on the question of designing the best…

计算机科学与博弈论 · 计算机科学 2021-09-23 Thomas Nedelec , Clément Calauzènes , Noureddine El Karoui , Vianney Perchet

Differentiable economics, which uses neural networks as function approximators and gradient-based optimization in automated mechanism design (AMD), marked a significant breakthrough with the introduction of RegretNet…

计算机科学与博弈论 · 计算机科学 2025-02-03 Mai Pham , Vikrant Vaze , Peter Chin

The growing demand for data and AI-generated digital goods, such as personalized written content and artwork, necessitates effective pricing and feedback mechanisms that account for uncertain utility and costly production. Motivated by…

计算机科学与博弈论 · 计算机科学 2023-06-06 Zachary Robertson , Oluwasanmi Koyejo

In online advertising systems, publishers often face a trade-off in information disclosure strategies: while disclosing more information can enhance efficiency by enabling optimal allocation of ad impressions, it may lose revenue potential…

计算机科学与博弈论 · 计算机科学 2025-04-01 Yue Yin

In online advertising, search engines sell ad placements for keywords continuously through auctions. This problem can be seen as an infinitely repeated game since the auction is executed whenever a user performs a query with the keyword. As…

计算机科学与博弈论 · 计算机科学 2022-01-25 Francesco Belardinelli , Wojtek Jamroga , Vadim Malvone , Munyque Mittelmann , Aniello Murano , Laurent Perrussel

In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page. This gives rise to a bipartite matching market that is…

计算机科学与博弈论 · 计算机科学 2008-07-09 Gagan Aggarwal , S. Muthukrishnan , David Pal , Martin Pal

In this work we introduce a new class of mechanisms composed of a traditional Generalized Second Price (GSP) auction and a fair division scheme, in order to achieve some desired level of fairness between groups of Bayesian strategic…

计算机科学与博弈论 · 计算机科学 2022-10-19 Georgios Birmpas , Andrea Celli , Riccardo Colini-Baldeschi , Stefano Leonardi

We study how to enable auctions in the big data context to solve many upcoming data-based decision problems in the near future. We consider the characteristics of the big data including, but not limited to, velocity, volume, variety, and…

密码学与安全 · 计算机科学 2015-11-23 Taeho Jung , Xiang-Yang Li

Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been a lot of attention on the auction process and its game-theoretic aspects, our focus is on the advertisers. In particular,…

数据结构与算法 · 计算机科学 2007-05-23 Jon Feldman , S. Muthukrishnan , Martin Pal , Cliff Stein

We examine trade-offs among stakeholders in ad auctions. Our metrics are the revenue for the utility of the auctioneer, the number of clicks for the utility of the users and the welfare for the utility of the advertisers. We show how to…

计算机科学与博弈论 · 计算机科学 2014-04-22 Yoram Bachrach , Sofia Ceppi , Ian A. Kash , Peter Key , David Kurokawa

We study the optimal placement of advertisements for interactive platforms like conversational AI assistants. Importantly, conversations add a feature absent in canonical search markets -- time. The evolution of a conversation is…

理论经济学 · 经济学 2025-02-06 Martino Banchio , Aranyak Mehta , Andres Perlroth

Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad…

人工智能 · 计算机科学 2016-01-12 Shahriar Shariat , Burkay Orten , Ali Dasdan

From social networks to supply chains, more and more aspects of how humans, firms and organizations interact is mediated by artificial learning agents. As the influence of machine learning systems grows, it is paramount that we study how to…

多智能体系统 · 计算机科学 2022-11-02 Andrea Tacchetti , DJ Strouse , Marta Garnelo , Thore Graepel , Yoram Bachrach

We compute equilibrium strategies in multi-stage games with continuous signal and action spaces as they are widely used in the management sciences and economics. Examples include sequential sales via auctions, multi-stage elimination…

计算机科学与博弈论 · 计算机科学 2024-07-23 Fabian R. Pieroth , Nils Kohring , Martin Bichler

The Generalized Second Price (GSP) auction is the primary auction used for monetizing the use of the Internet. It is well-known that truthtelling is not a dominant strategy in this auction and that inefficient equilibria can arise. In this…

Many sequential decision-making tasks require satisfaction of multiple, partially contradictory objectives. Existing approaches are monolithic, namely all objectives are fulfilled using a single policy, which is a function that selects a…

人工智能 · 计算机科学 2024-02-02 Guy Avni , Kaushik Mallik , Suman Sadhukhan

The design of revenue-maximizing combinatorial auctions, i.e. multi-item auctions over bundles of goods, is one of the most fundamental problems in computational economics, unsolved even for two bidders and two items for sale. In the…

机器学习 · 计算机科学 2016-06-15 Maria-Florina Balcan , Tuomas Sandholm , Ellen Vitercik

This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut…

离散数学 · 计算机科学 2007-06-27 Ralphe Wiggins , John A. Tomlin