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Social media are extensively used in today's world, and facilitate quick and easy sharing of information, which makes them a good way to advertise products. Influencers of a social media network, owing to their massive popularity, provide a…

人工智能 · 计算机科学 2024-05-21 Ronak Doshi , Ajay Ramesh Ranganathan , Shrisha Rao

This paper introduces a simulator designed for opinion dynamics researchers to model competing influences within social networks in the presence of LLM-based agents. By integrating established opinion dynamics principles with…

社会与信息网络 · 计算机科学 2025-03-13 Mehwish Nasim , Syed Muslim Gilani , Amin Qasmi , Usman Naseem

Understanding the dynamics of public opinion evolution on online social platforms is crucial for understanding influence mechanisms and the provenance of information. Traditional influence analysis is typically divided into qualitative…

社会与信息网络 · 计算机科学 2025-05-27 Bailu Jin , Weisi Guo

Simulating consumer decision-making is vital for designing and evaluating marketing strategies before costly real-world deployment. However, post-event analyses and rule-based agent-based models (ABMs) struggle to capture the complexity of…

人工智能 · 计算机科学 2025-10-22 Man-Lin Chu , Lucian Terhorst , Kadin Reed , Tom Ni , Weiwei Chen , Rongyu Lin

Online social networks have transformed the ways in which political mobilization messages are disseminated, raising new questions about how peer influence operates at scale. Building on the landmark 61-million-person Facebook experiment…

社会与信息网络 · 计算机科学 2025-10-31 Sadegh Shirani , Mohsen Bayati

Accurately simulating human opinion dynamics is crucial for understanding a variety of societal phenomena, including polarization and the spread of misinformation. However, the agent-based models (ABMs) commonly used for such simulations…

Online social networks offer a valuable lens to analyze both individual and collective phenomena. Researchers often use simulators to explore controlled scenarios, and the integration of Large Language Models (LLMs) makes these simulations…

社会与信息网络 · 计算机科学 2026-04-06 Elisa Composta , Nicolo' Fontana , Francesco Corso , Francesco Pierri

Agent-Based Modelling (ABM) has emerged as an essential tool for simulating social networks, encompassing diverse phenomena such as information dissemination, influence dynamics, and community formation. However, manually configuring varied…

With the growing popularity of online social media, identifying influential users in these social networks has become very popular. Existing works have studied user attributes, network structure and user interactions when measuring user…

社会与信息网络 · 计算机科学 2022-03-24 Xingjun Ma , Chunping Li , James Bailey , Sudanthi Wijewickrema

Influencer marketing campaign success heavily depends on identifying key opinion leaders who can effectively leverage their credibility and reach to promote products or services. The selecting influencers process is vital for boosting brand…

社会与信息网络 · 计算机科学 2025-05-28 Xiaoqing Zhang , Yuhan Liu , Jianzhou Wang , Zhenxing Hu , Xiuying Chen , Rui Yan

Recommender systems are central to online services, enabling users to navigate through massive amounts of content across various domains. However, their evaluation remains challenging due to the disconnect between offline metrics and online…

信息检索 · 计算机科学 2026-04-14 Nicolas Bougie , Gian Maria Marconi , Xiaotong Ye , Narimasa Watanabe

Agent-based social simulation provides a valuable methodology for predicting social information diffusion, yet existing approaches face two primary limitations. Traditional agent models often rely on rigid behavioral rules and lack semantic…

计算机与社会 · 计算机科学 2025-10-21 Xinyi Li , Zhiqiang Guo , Qinglang Guo , Hao Jin , Weizhi Ma , Min Zhang

Large Language Models (LLMs) demonstrate human-like capabilities in language understanding, reasoning, and generation, driving interest in using LLM-based agents to simulate human feedback in recommender systems. However, most existing…

信息检索 · 计算机科学 2025-09-23 Xinye Wanyan , Danula Hettiachchi , Chenglong Ma , Ziqi Xu , Jeffrey Chan

Actively inferring user preferences, for example by asking good questions, is important for any human-facing decision-making system. Active inference allows such systems to adapt and personalize themselves to nuanced individual preferences.…

计算与语言 · 计算机科学 2024-06-27 Wasu Top Piriyakulkij , Volodymyr Kuleshov , Kevin Ellis

Social media platforms mediate how billions form opinions and engage with public discourse. As autonomous AI agents increasingly participate in these spaces, understanding their behavioral fidelity becomes critical for platform governance…

计算与语言 · 计算机科学 2026-04-23 Ljubisa Bojic , Alexander Felfernig , Bojana Dinic , Velibor Ilic , Achim Rettinger , Vera Mevorah , Damian Trilling

An increasing reliance on recommender systems has led to concerns about the creation of filter bubbles on social media, especially on short video platforms like TikTok. However, their formation is still not entirely understood due to the…

信息检索 · 计算机科学 2025-04-15 Nicholas Sukiennik , Haoyu Wang , Zailin Zeng , Chen Gao , Yong Li

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g.,…

信息检索 · 计算机科学 2025-04-18 Nicolas Bougie , Narimasa Watanabe

Evaluating recommender systems remains challenging due to the gap between offline metrics and real user behavior, as well as the scarcity of interaction data. Recent work explores large language model (LLM) agents as synthetic users, yet…

信息检索 · 计算机科学 2026-01-06 Nicolas Bougie , Gian Maria Marconi , Tony Yip , Narimasa Watanabe

Current test-time scaling (TTS) techniques enhance large language model (LLM) performance by allocating additional computation at inference time, yet they remain insufficient for agentic settings, where actions directly interact with…

计算与语言 · 计算机科学 2026-02-04 Xingshan Zeng , Lingzhi Wang , Weiwen Liu , Liangyou Li , Yasheng Wang , Lifeng Shang , Xin Jiang , Qun Liu

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection…

社会与信息网络 · 计算机科学 2023-11-15 Luca Luceri , Eric Boniardi , Emilio Ferrara
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