相关论文: Using Artificial Intelligence to Unlock Crowdfundi…

There are widespread fears that conversational AI could soon exert unprecedented influence over human beliefs. Here, in three large-scale experiments (N=76,977), we deployed 19 LLMs-including some post-trained explicitly for persuasion-to…

Artificial Intelligence (AI) is taking on increasingly autonomous roles, e.g., browsing the web as a research assistant and managing money. But specifying goals and restrictions for AI behavior is difficult. Similar to how parties to a…

In this paper, we evaluate the capability of large language models to conduct personalized phishing attacks and compare their performance with human experts and AI models from last year. We include four email groups with a combined total of…

We consider in this paper the problem of predicting the ability of a startup to attract investments using freely, publicly available data. Information about startups on the web usually comes either as unstructured data from news, social…

The rise of misinformation underscores the need for scalable and reliable fact-checking solutions. Large language models (LLMs) hold promise in automating fact verification, yet their effectiveness across global contexts remains uncertain.…

Personalized services bridge the gap between a financial institution and its customers and are built on trust. The more we trust the product, the keener we are to disclose our personal information in order to receive a highly personalized…

The rapid advancement of LLMs sparked significant interest in their potential to augment or automate managerial functions. One of the most recent trends in AI benchmarking is performance of Large Language Models (LLMs) over longer time…

Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…

Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…

The promise of human-AI teaming lies in humans and AI working together to achieve performance levels neither could accomplish alone. Effective communication between AI and humans is crucial for teamwork, enabling users to efficiently…

This study explores the integration of a representative large language model, ChatGPT, into lending decision-making with a focus on credit default prediction. Specifically, we use ChatGPT to analyse and interpret loan assessments written by…

Financial performance management is at the core of business management and has historically relied on financial ratio analysis using Balance Sheet and Income Statement data to assess company performance as compared with competitors. Little…

Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…

Timely and comprehensive understanding of emerging events is crucial for effective decision-making; automating situation report generation can significantly reduce the time, effort, and cost for intelligence analysts. In this work, we…

Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization. However, AI models can be quite complex, and it can be difficult to understand model workings and insights without…

As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various…

Predicting the success of start-up companies, defined as achieving an exit through acquisition or IPO, is a critical problem in entrepreneurship and innovation research. Datasets such as Crunchbase provide both structured information (e.g.,…

The recent advances in large language models (LLMs) have revolutionized industries such as finance, marketing, and customer service by enabling sophisticated natural language processing tasks. However, the broad adoption of LLMs brings…

Requests are at the core of many social media systems such as question & answer sites and online philanthropy communities. While the success of such requests is critical to the success of the community, the factors that lead community…

Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on…