相关论文: Soft Frequency Capping for Improved Ad Click Predi…

We propose a method to first identify users who have the most negative impact on the overall network performance, and then offload them to an orthogonal channel. The feasibility of such an approach is verified using real-world traces,…

Online behavioral advertising, and the associated tracking paraphernalia, poses a real privacy threat. Unfortunately, existing privacy-enhancing tools are not always effective against online advertising and tracking. We propose Harpo, a…

Traditionally the probabilistic ranking principle is used to rank the search results while the ranking based on expected profits is used for paid placement of ads. These rankings try to maximize the expected utilities based on the user…

In Federated Learning, heterogeneity in client data distributions often means that a single global model does not have the best performance for individual clients. Consider for example training a next-word prediction model for keyboards:…

Sequential recommendation has garnered significant attention for its ability to capture dynamic preferences by mining users' historical interaction data. Given that users' complex and intertwined periodic preferences are difficult to…

Collaborative Filtering (CF), the most common approach to build Recommender Systems, became pervasive in our daily lives as consumers of products and services. However, challenges limit the effectiveness of Collaborative Filtering…

This paper introduces adF, a novel system for analyzing the vulnerability of different devices, Operating Systems (OSes), and browsers to web fingerprinting. adF performs its measurements from code inserted in ads. We have used our system…

Click-Through Rate (CTR) prediction holds a pivotal place in online advertising and recommender systems since CTR prediction performance directly influences the overall satisfaction of the users and the revenue generated by companies. Even…

Making use of predictions is a crucial, but under-explored, area of online algorithms. This paper studies a class of online optimization problems where we have external noisy predictions available. We propose a stochastic prediction error…

Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…

As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…

Federated training methods have gained popularity for graph learning with applications including friendship graphs of social media sites and customer-merchant interaction graphs of huge online marketplaces. However, privacy regulations…

Contextual Bandit (CB) algorithms are widely adopted for personalized recommendations but often struggle in dynamic environments typical of fantasy sports, where rapid changes in user behavior and dramatic shifts in reward distributions due…

This work presents a novel method to generate secret keys shared between a legitimate node pair (Alice and Bob) to safeguard the communication between them from an unauthorized node (Eve). To this end, we exploit the {\it reciprocal carrier…

Feature Transformation (FT) crafts new features from original ones via mathematical operations to enhance dataset expressiveness for downstream models. However, existing FT methods exhibit critical limitations: discrete search struggles…

In this paper, we propose a novel design for AI-native goal-oriented communications, exploiting transformer neural networks under dynamic inference constraints on bandwidth and computation. Transformers have become the standard architecture…

Context: Exhaustive fuzzing of modern JavaScript engines is infeasible due to the vast number of program states and execution paths. Coverage-guided fuzzers waste effort on low-risk inputs, often ignoring vulnerability-triggering ones that…

Community search aims to identify a refined set of nodes that are most relevant to a given query, supporting tasks ranging from fraud detection to recommendation. Unlike homophilic graphs, many real-world networks are heterophilic, where…

Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…

To reduce the communication overhead caused by parallel training of multiple clients, various federated learning (FL) techniques use random client sampling. Nonetheless, ensuring the efficacy of random sampling and determining the optimal…