相关论文: A Quantitative Information Flow Analysis of the To…
The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…
Web tracking through third-party cookies is considered a threat to users' privacy and is supposed to be abandoned in the near future. Recently, Google proposed the Topics API framework as a privacy-friendly alternative for behavioural…
The Topics API for the web is Google's privacy-enhancing alternative to replace third-party cookies. Results of prior work have led to an ongoing discussion between Google and research communities about the capability of Topics to trade off…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
Compact user representations (such as embeddings) form the backbone of personalization services. In this work, we present a new theoretical framework to measure re-identification risk in such user representations. Our framework, based on…
The analysis of the privacy properties of Privacy-Preserving Ads APIs is an area of research that has received strong interest from academics, industry, and regulators. Despite this interest, the empirical study of these methods is hindered…
Online privacy has become increasingly important in recent years. While third-party cookies have been widely used for years, they have also been criticized for their potential impact on user privacy. They can be used by advertisers to track…
Integrating Google's Topics API into the digital advertising ecosystem represents a significant shift toward privacy-conscious advertising practices. This article analyses the implications of implementing Topics API on ad networks, focusing…
With the success of Web applications, most of our data is now stored on various third-party servers where they are processed to deliver personalized services. Naturally we must be authenticated to access this personal information, but the…
In 2020, Google announced it would disable third-party cookies in the Chrome browser to improve user privacy. In order to continue to enable interest-based advertising while mitigating risks of individualized user tracking, Google proposed…
A website browser cookie is a small file created by a web server upon visitation, which is placed in the user's browser directory to enhance the user's experience. However, first and third-party cookies have become a significant threat to…
The paper discusses the legal requirements and implications of the processing of information and personal data for advertising purposes, particularly in the light of the "Planet49" decision of the European Court of Justice (ECJ) and the…
As e-commerce continues to expand, the urgency for stronger privacy and security measures becomes increasingly critical, particularly on platforms frequented by younger users who are often less aware of potential risks. In our analysis of…
Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…
Modern Web APIs allow developers to provide extensively customized experiences for website visitors, but the richness of the device information they provide also make them vulnerable to being abused to construct browser fingerprints,…
The censorship of toxic comments is often left to the judgment of imperfect models. Perspective API, a creation of Google technology incubator Jigsaw, is perhaps the most widely used toxicity classifier in industry; the model is employed by…
While third-party cookies have been a key component of the digital marketing ecosystem for years, they allow users to be tracked across web sites in ways that raise serious privacy concerns. Google has proposed the Privacy Sandbox…
The overturning of the Internet Privacy Rules by the Federal Communications Commissions (FCC) in late March 2017 allows Internet Service Providers (ISPs) to collect, share and sell their customers' Web browsing data without their consent.…
How did we get from a world where cookies were something you ate and where "non-techies" were unaware of "Netscape cookies" to a world where cookies are a hot-button privacy issue for many computer users? This paper will describe how HTTP…
Differential privacy is a notion of privacy that has become very popular in the database community. Roughly, the idea is that a randomized query mechanism provides sufficient privacy protection if the ratio between the probabilities of two…