相关论文: CarbonTag: A Browser-Based Method for Approximatin…
Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises…
In the past decade, global warming made several headlines and turned the attention of the whole world to it. Carbon footprint is the main factor that drives greenhouse emissions up and results in the temperature increase of the planet with…
Climate change challenges require a notable decrease in worldwide greenhouse gas (GHG) emissions across technology sectors. Digital technologies, especially video streaming, accounting for most Internet traffic, make no exception. Video…
Assessing the energy consumption or carbon footprint of data distribution of video streaming services is usually carried out through energy or carbon intensity figures (in Wh or gCO2e per GB). In this paper, we first review the reasons why…
Accurate reporting of energy and carbon usage is essential for understanding the potential climate impacts of machine learning research. We introduce a framework that makes this easier by providing a simple interface for tracking realtime…
Online communication about climate change is central to public discourse around this contested issue. Facebook is a dominant social media platform known to be a major source of information and online influence, yet discussion of climate…
This paper presents an empirical study regarding the energy consumption of the most used web browsers on the Android ecosystem. In order to properly compare the web browsers in terms of energy consumption, we defined a set of typical usage…
In recent years, the global use of online video services has increased rapidly. Today, a manifold of applications, such as video streaming, video conferencing, live broadcasting, and social networks, make use of this technology. A recent…
Improvements in the area of large language models have shifted towards the construction of models capable of using external tools and interpreting their outputs. These so-called web agents have the ability to interact autonomously with the…
Web agents, like OpenAI's Operator and Google's Project Mariner, are powerful agentic systems pushing the boundaries of Large Language Models (LLM). They can autonomously interact with the internet at the user's behest, such as navigating…
In this paper, we provide a novel measure for greenwashing -- i.e., climate-related misinformation -- that shows how polluting companies can use social media advertising related to climate change to redirect criticism. To do so, we identify…
The information and communication technology sector reportedly has a relevant impact on the environment. Within this sector, video streaming has been identified as a major driver of CO2-emissions. To make streaming more sustainable,…
Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…
As the energy footprint generated by software is increasing at an alarming rate, understanding how to develop energy-efficient applications has become a necessity. Previous work has introduced catalogs of coding practices, also known as…
The energy demand of modern cloud services, particularly those related to generative AI, is increasing at an unprecedented pace. To date, carbon-aware computing strategies have primarily focused on batch process scheduling or…
This paper explores the intersection of privacy, cybersecurity, and environmental impacts, specifically energy consumption and carbon emissions, in cloud-based office solutions. We hypothesise that solutions that emphasise privacy and…
Communication strongly influences attitudes on climate change. Within sponsored communication, high spend and high reach advertising dominates. In the advertising ecosystem we can distinguish actors with adversarial stances: organizations…
In the past decade, we have witnessed an enormous growth in the demand for online video services. Recent studies estimate that nowadays, more than 1% of the global greenhouse gas emissions can be attributed to the production and use of…
We investigate incentives for reducing the carbon emissions of video streaming that depend on the energy consumption of segments in the end-to-end video delivery path, the carbon intensity, and the user type, i.e., quality-sensitive and…
Machine learning (ML) requires using energy to carry out computations during the model training process. The generation of this energy comes with an environmental cost in terms of greenhouse gas emissions, depending on quantity used and the…