相关论文: Personalized Promotion Decision Making Based on Di…

Recommender systems are an essential component of e-commerce marketplaces, helping consumers navigate massive amounts of inventory and find what they need or love. In this paper, we present an approach for generating personalized item…

E-commerce businesses employ recommender models to assist in identifying a personalized set of products for each visitor. To accurately assess the recommendations' influence on customer clicks and buys, three target areas -- customer…

Personalization in marketing aims at improving the shopping experience of customers by tailoring services to individuals. In order to achieve this, businesses must be able to make personalized predictions regarding the next purchase. That…

Modeling user sequential behaviors has recently attracted increasing attention in the recommendation domain. Existing methods mostly assume coherent preference in the same sequence. However, user personalities are volatile and easily…

Motivated by online settings where users can provide explicit feedback about the relevance of products that are sequentially presented to them, we look at the recommendation process as a problem of dynamically optimizing this relevance…

The traditional recommendation framework seeks to connect user and content, by finding the best match possible based on users past interaction. However, a good content recommendation is not necessarily similar to what the user has chosen in…

Who should we prioritize for treatment when causal effects cannot be estimated? In practice, organizations often rely on predictive proxies: ads are targeted using purchase probabilities, and retention incentives are allocated using…

Personalization enables businesses to learn customer preferences from past interactions and thus to target individual customers with more relevant content. We consider the problem of predicting the optimal promotional offer for a given…

Intertemporal choices involve making decisions that require weighing the costs in the present against the benefits in the future. One specific type of intertemporal choice is the decision between purchasing an individual item or opting for…

Personality is a psychological factor that reflects people's preferences, which in turn influences their decision-making. We hypothesize that accurate modeling of users' personalities improves recommendation systems' performance. However,…

We consider Incentive Decision Processes, where a principal seeks to reduce its costs due to another agent's behavior, by offering incentives to the agent for alternate behavior. We focus on the case where a principal interacts with a…

Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or vertical industry, and examine resulting market outcomes,…

Multiple regression has been the go-to method for data analysis for generations of scholars due to its transparency, interpretability, and desirable theoretical properties. However, the method's simplicity precludes the discovery of complex…

Increasing users' positive interactions, such as purchases or clicks, is an important objective of recommender systems. Recommenders typically aim to select items that users will interact with. If the recommended items are purchased, an…

Recent approaches in personalized reward modeling have primarily focused on leveraging user interaction history to align model judgments with individual preferences. However, existing approaches largely treat user context as a static or…

Two-sided matching markets have long existed to pair agents in the absence of regulated exchanges. A common example is school choice, where a matching mechanism uses student and school preferences to assign students to schools. In such…

In a large E-commerce platform, all the participants compete for impressions under the allocation mechanism of the platform. Existing methods mainly focus on the short-term return based on the current observations instead of the long-term…

We present a case study and methodological developments in large-scale hierarchical dynamic modeling for personalized prediction in commerce. The context is supermarket sales, where improved forecasting of customer/household-specific…

Uplift models support decision-making in marketing campaign planning. Estimating the causal effect of a marketing treatment, an uplift model facilitates targeting communication to responsive customers and efficient allocation of marketing…

As a firm varies the price of a product, consumers exhibit reference effects, making purchase decisions based not only on the prevailing price but also the product's price history. We consider the problem of learning such behavioral…