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The opaqueness of modern digital advertising, exemplified by platforms such as Meta Ads, raises concerns regarding their autonomous control over audience targeting, pricing structures, and ad relevancy assessments. Locked in their leading…

信息检索 · 计算机科学 2025-04-30 Qi Yang , Marlo Ongpin , Sergey Nikolenko , Alfred Huang , Aleksandr Farseev

Artificial Intelligence (AI) has become a ubiquitous part of society, but a key challenge exists in ensuring that humans are equipped with the required critical thinking and AI literacy skills to interact with machines effectively by…

人机交互 · 计算机科学 2024-04-11 Antonette Shibani , Simon Knight , Kirsty Kitto , Ajanie Karunanayake , Simon Buckingham Shum

In business and marketing, analyzing the reasons behind buying is a fundamental step towards understanding consumer behaviors, shaping business strategies, and predicting market outcomes. Prior research on purchase reason has relied on…

信息检索 · 计算机科学 2024-11-19 Tao Chen , Siqi Zuo , Cheng Li , Mingyang Zhang , Qiaozhu Mei , Michael Bendersky

Viral marketing is different from other marketing strategies since it leverages the influence power in intimate relationship, e.g., close friends, family members, couples. Due to the development and popularity of social networking services,…

数据结构与算法 · 计算机科学 2015-06-29 Hong-Han Shuai

The emergence and continued reliance on the Internet and related technologies has resulted in the generation of large amounts of data that can be made available for analyses. However, humans do not possess the cognitive capabilities to…

机器学习 · 计算机科学 2021-01-12 MohammadNoor Injadat , Abdallah Moubayed , Ali Bou Nassif , Abdallah Shami

As large language models (LLMs) become increasingly integrated into personal writing tools, a critical question arises: can LLMs faithfully imitate an individual's writing style from just a few examples? Personal style is often subtle and…

计算与语言 · 计算机科学 2025-09-19 Zhengxiang Wang , Nafis Irtiza Tripto , Solha Park , Zhenzhen Li , Jiawei Zhou

With the rise of social media and peer-to-peer networks, users increasingly rely on crowdsourced responses for information and assistance. However, the mechanisms used to rank and promote responses often prioritize and end up biasing in…

社会与信息网络 · 计算机科学 2024-11-11 Teng Ye , Hanson Yan , Xuhuan Huang , Connor Grogan , Walter Yuan , Qiaozhu Mei , Matthew O. Jackson

While many researchers use Large Language Models (LLMs) through chat-based access, their real potential lies in leveraging LLMs via application programming interfaces (APIs). This paper conceptualizes LLMs as universal text processing…

计算与语言 · 计算机科学 2026-03-23 Ivan Zupic

Game agents such as opponents, non-player characters, and teammates are central to player experiences in many modern games. As the landscape of AI techniques used in the games industry evolves to adopt machine learning (ML) more widely, it…

人工智能 · 计算机科学 2020-09-02 Mikhail Jacob , Sam Devlin , Katja Hofmann

We study how media firms can use LLMs to generate news content that aligns with multiple objectives -- making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm's editorial policy. Using…

综合经济学 · 经济学 2025-11-07 Mengjie Cheng , Elie Ofek , Hema Yoganarasimhan

Peer review, the bedrock of scientific advancement in machine learning (ML), is strained by a crisis of scale. Exponential growth in manuscript submissions to premier ML venues such as NeurIPS, ICML, and ICLR is outpacing the finite…

人工智能 · 计算机科学 2025-06-30 Qiyao Wei , Samuel Holt , Jing Yang , Markus Wulfmeier , Mihaela van der Schaar

In machine learning (ML), efficient asset management, including ML models, datasets, algorithms, and tools, is vital for resource optimization, consistent performance, and a streamlined development lifecycle. This enables quicker…

软件工程 · 计算机科学 2024-06-19 Zhimin Zhao , Yihao Chen , Abdul Ali Bangash , Bram Adams , Ahmed E. Hassan

Online platforms are increasingly interested in using Data-to-Text technologies to generate content and help their users. Unfortunately, traditional generative methods often fall into repetitive patterns, resulting in monotonous galleries…

计算与语言 · 计算机科学 2025-04-30 Anum Afzal , Alexandre Mercier , Florian Matthes

The rapid advancement of large language models (LLMs) is fundamentally reshaping software engineering (SE), driving a paradigm shift in both academic research and industrial practice. While top-tier SE venues continue to show sustained or…

软件工程 · 计算机科学 2025-12-18 Hang Yu , Yuzhou Lai , Li Zhang , Xiaoli Lian , Fang Liu , Yanrui Dong , Ting Zhang , Zhi Jin , David Lo

Following the universal availability of generative AI systems with the release of ChatGPT, automatic detection of deceptive text created by Large Language Models has focused on domains such as academic plagiarism and "fake news". However,…

计算与语言 · 计算机科学 2024-12-23 Andrea Cristina McGlinchey , Peter J Barclay

How can researchers from the creative ML/AI community and sociology of culture engage in fruitful collaboration? How do researchers from both fields think (differently) about creativity and the production of creative work? While the ML…

计算机与社会 · 计算机科学 2022-05-30 Katharina Burgdorf , Negar Rostamzadeh , Ramya Srinivasan , Jennifer Lena

The remarkable advancements in Large Language Models (LLMs) have revolutionized the content generation process in social media, offering significant convenience in writing tasks. However, existing applications, such as sentence completion…

社会与信息网络 · 计算机科学 2025-05-06 Yuying Zhao , Yu Wang , Xueqi Cheng , Anne Marie Tumlin , Yunchao Liu , Damin Xia , Meng Jiang , Tyler Derr

Increasingly, web content is automatically generated by large language models (LLMs) with little human input. We call this "LLM-dominant" content. Since LLMs plagiarize and hallucinate, LLM-dominant content can be unreliable and unethical.…

网络与互联网体系结构 · 计算机科学 2025-10-13 Sichang Steven He , Ramesh Govindan , Harsha V. Madhyastha

The maritime industry requires effective communication among diverse stakeholders to address complex, safety-critical challenges. Industrial AI, including Large Language Models (LLMs), has the potential to augment human experts' workflows…

Large Language Models (LLMs) enable a future in which certain types of legal documents may be generated automatically. This has a great potential to streamline legal processes, lower the cost of legal services, and dramatically increase…

人机交互 · 计算机科学 2024-10-11 Jakub Harasta , Tereza Novotná , Jaromir Savelka