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One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh data are beneficial to continuous training but may not have…

机器学习 · 计算机科学 2021-08-13 Siyu Gu , Xiang-Rong Sheng , Ying Fan , Guorui Zhou , Xiaoqiang Zhu

Conversion rate (CVR) prediction is one of the most critical tasks for digital display advertising. Commercial systems often require to update models in an online learning manner to catch up with the evolving data distribution. However,…

机器学习 · 计算机科学 2021-07-19 Jia-Qi Yang , Xiang Li , Shuguang Han , Tao Zhuang , De-Chuan Zhan , Xiaoyi Zeng , Bin Tong

Conversion rate prediction is critical to many online applications such as digital display advertising. To capture dynamic data distribution, industrial systems often require retraining models on recent data daily or weekly. However, the…

信息检索 · 计算机科学 2023-07-25 Yifan Wang , Peijie Sun , Min Zhang , Qinglin Jia , Jingjie Li , Shaoping Ma

In display advertising, predicting the conversion rate, that is, the probability that a user takes a predefined action on an advertiser's website, such as purchasing goods is fundamental in estimating the value of displaying the…

机器学习 · 计算机科学 2020-02-07 Shota Yasui , Gota Morishita , Komei Fujita , Masashi Shibata

Predicting the expected value or number of post-click conversions (purchases or other events) is a key task in performance-based digital advertising. In training a conversion optimizer model, one of the most crucial aspects is handling…

机器学习 · 计算机科学 2021-01-08 Ashwinkumar Badanidiyuru , Andrew Evdokimov , Vinodh Krishnan , Pan Li , Wynn Vonnegut , Jayden Wang

Predicting conversion rates (CVRs) in display advertising (e.g., predicting the proportion of users who purchase an item (i.e., a conversion) after its corresponding ad is clicked) is important when measuring the effects of ads shown to…

机器学习 · 计算机科学 2018-02-02 Yuya Yoshikawa , Yusaku Imai

Delayed feedback poses a core challenge for online CVR prediction, forcing a trade-off between label accuracy and data freshness. Existing methods address this through delay modeling or sample reweighting, yet neglect how post-click…

机器学习 · 计算机科学 2026-04-28 Xinyue Zhang , Yuanhao Ding , Xiang Ao

The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gross merchandise volume (GMV). Unlike the well-studied…

机器学习 · 计算机科学 2026-01-29 Xinyu Li , Sishuo Chen , Guipeng Xv , Li Zhang , Mingxuan Luo , Zhangming Chan , Xiang-Rong Sheng , Han Zhu , Jian Xu , Chen Lin

We consider training a binary classifier under delayed feedback (\emph{DF learning}). For example, in the conversion prediction in online ads, we initially receive negative samples that clicked the ads but did not buy an item; subsequently,…

机器学习 · 计算机科学 2022-06-13 Masahiro Kato , Shota Yasui

Data fusion enables powerful and generalizable analyses across multiple sources. However, different data collection capacities across different sources lead to blockwise missingness (BM), which poses challenges in practice. Meanwhile, the…

统计方法学 · 统计学 2025-12-09 Yiming Li , Ying Wei , Molei Liu

In display advertising, predicting the conversion rate (CVR), meaning the probability that a user takes a predefined action on an advertiser's website, is a fundamental task for estimating the value of displaying an advertisement to a user.…

机器学习 · 统计学 2020-05-20 Yuta Saito , Gota Morishita , Shota Yasui

Learning contrastive representations from pairwise comparisons has achieved remarkable success in various fields, such as natural language processing, computer vision, and information retrieval. Collaborative filtering algorithms based on…

信息检索 · 计算机科学 2023-08-01 Bin Liu , Qin Luo , Bang Wang

Estimating post-click conversion rate (CVR) accurately is crucial in E-commerce. However, CVR prediction usually suffers from three major challenges in practice: i) data sparsity: compared with impressions, conversion samples are often…

机器学习 · 计算机科学 2020-11-25 Yanshi Wang , Jie Zhang , Qing Da , Anxiang Zeng

The debiased estimator is a crucial tool in statistical inference for high-dimensional model parameters. However, constructing such an estimator involves estimating the high-dimensional inverse Hessian matrix, incurring significant…

机器学习 · 统计学 2023-12-18 Jiyuan Tu , Weidong Liu , Xiaojun Mao , Mingyue Xu

Learning from implicit feedback has become the standard paradigm for modern recommender systems. However, this setting is fraught with the persistent challenge of false negatives, where unobserved user-item interactions are not necessarily…

信息检索 · 计算机科学 2026-01-09 Minglei Yin , Chuanbo Hu , Bin Liu , Neil Zhenqiang Gong , Yanfang , Ye , Xin Li

In all applications in digital communications, it is crucial for an estimator to be unbiased. Although so-called soft feedback is widely employed in many different fields of engineering, typically the biased estimate is used. In this paper,…

信息论 · 计算机科学 2018-02-21 Susanne Sparrer , Robert F. H. Fischer

Neural networks often learn spurious correlations when exposed to biased training data, leading to poor performance on out-of-distribution data. A biased dataset can be divided, according to biased features, into bias-aligned samples (i.e.,…

机器学习 · 计算机科学 2023-08-17 Rui Hu , Yahan Tu , Jitao Sang

Model selection for a given target task can be costly, as it may entail extensive annotation of the quality of outputs of different models. We introduce DiffUse, an efficient method to make an informed decision between candidate text…

计算与语言 · 计算机科学 2024-06-07 Shir Ashury-Tahan , Ariel Gera , Benjamin Sznajder , Leshem Choshen , Liat Ein-Dor , Eyal Shnarch

Debiasing is a fundamental concept in high-dimensional statistics. While degrees-of-freedom adjustment is the state-of-the-art technique in high-dimensional linear regression, it is limited to i.i.d. samples and sub-Gaussian covariates.…

统计理论 · 数学 2026-01-01 Yufan Li , Pragya Sur

Dataset bias is a critical challenge in machine learning since it often leads to a negative impact on a model due to the unintended decision rules captured by spurious correlations. Although existing works often handle this issue based on…

机器学习 · 计算机科学 2022-04-05 Seonguk Seo , Joon-Young Lee , Bohyung Han
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