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With the recent increase in the quantity of high fidelity games appearing on mobile devices and the recent trend of gaming focused mobile devices, there is a new requirement for a clear and comprehensive measure of the quality of gaming…

Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…

Over the last decade, the free-to-play (F2P) game business model has gained popularity in the games industry. We examine the role of deceptive design during a game's transition to F2P and its impacts on players. Our analysis focuses on game…

The fast integration of artificial intelligence into mobile applications has completely changed the digital landscape; however, the impact of this change on user perception of AI features remains poorly understood. This large-scale analysis…

Contemporary real-world online ad auctions differ from canonical models [Edelman et al., 2007; Varian, 2009] in at least four ways: (1) values and click-through rates can depend upon users' search queries, but advertisers can only partially…

Many payment platforms hold large-scale marketing campaigns, which allocate incentives to encourage users to pay through their applications. To maximize the return on investment, incentive allocations are commonly solved in a two-stage…

With the increase in an average user's dependence on their mobile devices, the reliance on collecting his browsing history from mobile browsers has also increased. This browsing history is highly utilized in the advertising industry for…

We introduce the concept of a fresh data market, in which a destination user requests, and pays for, fresh data updates from a source provider. Data freshness is captured by the {\it age of information} (AoI) metric, defined as the time…

Mobile applications increasingly rely on sensor data to infer user context and deliver personalized experiences. Yet the mechanisms behind this personalization remain opaque to users and researchers alike. This paper presents a sandbox…

Privacy policies are long, complex documents that end-users seldom read. Privacy labels aim to ameliorate these issues by providing succinct summaries of salient data practices. In December 2020, Apple began requiring that app developers…

With various AI tools such as ChatGPT becoming increasingly popular, we are entering a true AI era. We can foresee that exceptional AI tools will soon reap considerable profits. A crucial question arise: should AI tools share revenue with…

Mobile gaming applications (apps) have become increasingly pervasive, including a growing number of games designed for children. Despite their popularity, these apps often integrate complex analytics, advertising, and attribution…

Human values such as integrity, privacy, curiosity, security, and honesty are guiding principles for what people consider important in life. Such human values may be violated by mobile software applications (apps), and the negative effects…

Consider an application sold on an on-line platform, with the app paying a commission fee and, henceforth, offered for sale on the platform. The ability to sell the application depends on its customer ranking. Therefore, developers may have…

Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…

Increased adoption and deployment of machine learning (ML) models into business, healthcare and other organisational processes, will result in a growing disconnect between the engineers and researchers who developed the models and the…

The Google Play marketplace has introduced the Data Safety section to improve transparency regarding how mobile applications (apps) collect, share, and protect user data. This mechanism requires developers to disclose privacy and…

An increasing number of mobile applications (abbrev. apps), like Pokemon Go and Snapchat, reward the users who physically visit some locations tagged as POIs (places-of-interest) by the apps. We study the novel POI-based collaboration…

Data protection law, including the General Data Protection Regulation (GDPR), usually requires a privacy policy before data can be collected from individuals. We analysed 15,145 privacy policies from 26,910 mobile apps in May 2019 (about…

Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…