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Customer purchasing behavior analysis plays a key role in developing insightful communication strategies between online vendors and their customers. To support the recent increase in online shopping trends, in this work, we present a…

机器学习 · 计算机科学 2021-02-03 Sohini Roychowdhury , Ebrahim Alareqi , Wenxi Li

In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large…

We introduce the community exploration problem that has many real-world applications such as online advertising. In the problem, an explorer allocates limited budget to explore communities so as to maximize the number of members he could…

机器学习 · 计算机科学 2018-11-20 Xiaowei Chen , Weiran Huang , Wei Chen , John C. S. Lui

A/B testing experiment is a widely adopted method for evaluating UI/UX design decisions in modern web applications. Yet, traditional A/B testing remains constrained by its dependence on the large-scale and live traffic of human…

In this work we study for the first time the interaction between marketing and network effects. We build a model in which the online firm starts with an initial user base and controls the growth of the user base by choosing the intensity of…

最优化与控制 · 数学 2015-11-02 Kartik Ahuja , Simpson Zhang , Mihaela van der Schaar

In many industrial applications, obtaining labeled observations is not straightforward as it often requires the intervention of human experts or the use of expensive testing equipment. In these circumstances, active learning can be highly…

机器学习 · 统计学 2023-07-19 Davide Cacciarelli , Murat Kulahci , John Sølve Tyssedal

Offline Reinforcement Learning (ORL) enablesus to separately study the two interlinked processes of reinforcement learning: collecting informative experience and inferring optimal behaviour. The second step has been widely studied in the…

Amazon and other e-commerce sites must employ mechanisms to protect their millions of customers from fraud, such as unauthorized use of credit cards. One such mechanism is order fraud evaluation, where systems evaluate orders for fraud…

机器学习 · 计算机科学 2022-12-07 Soysal Degirmenci , Chris Jones

We hypothesize that empirically studying the sample complexity of offline reinforcement learning (RL) is crucial for the practical applications of RL in the real world. Several recent works have demonstrated the ability to learn policies…

机器学习 · 计算机科学 2022-01-03 Samin Yeasar Arnob , Riashat Islam , Doina Precup

Word-of-Mouth (WoM) communication, via online reviews, plays an important role in customers' purchasing decisions. As such, retailers must consider the impact of WoM to manage customer perceptions and future demand. In this paper, we…

最优化与控制 · 数学 2022-03-23 Bahar Çavdar , Nesim Erkip

Even though offline evaluation is just an imperfect proxy of online performance -- due to the interactive nature of recommenders -- it will probably remain the primary way of evaluation in recommender systems research for the foreseeable…

信息检索 · 计算机科学 2023-07-28 Balázs Hidasi , Ádám Tibor Czapp

We study a dynamic market setting where an intermediary interacts with an unknown large sequence of agents that can be either sellers or buyers: their identities, as well as the sequence length $n$, are decided in an adversarial, online…

计算机科学与博弈论 · 计算机科学 2017-03-29 Yiannis Giannakopoulos , Elias Koutsoupias , Philip Lazos

This paper investigates the problem of online prediction learning, where learning proceeds continuously as the agent interacts with an environment. The predictions made by the agent are contingent on a particular way of behaving,…

机器学习 · 计算机科学 2018-11-08 Sina Ghiassian , Andrew Patterson , Martha White , Richard S. Sutton , Adam White

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

社会与信息网络 · 计算机科学 2017-05-10 Kiran Garimella , Orestis Kostakis , Michael Mathioudakis

We consider the estimation of heterogeneous treatment effects with arbitrary machine learning methods in the presence of unobserved confounders with the aid of a valid instrument. Such settings arise in A/B tests with an intent-to-treat…

计量经济学 · 经济学 2019-06-07 Vasilis Syrgkanis , Victor Lei , Miruna Oprescu , Maggie Hei , Keith Battocchi , Greg Lewis

Recommendation systems have been integrated into the majority of large online systems to filter and rank information according to user profiles. It thus influences the way users interact with the system and, as a consequence, bias the…

信息检索 · 计算机科学 2015-11-05 Arnaud De Myttenaere , Boris Golden , Bénédicte Le Grand , Fabrice Rossi

Does more information elicit users compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided…

人机交互 · 计算机科学 2018-06-05 Nim Dvir , Ruti Gafni

A/B testing is critical for modern technological companies to evaluate the effectiveness of newly developed products against standard baselines. This paper studies optimal designs that aim to maximize the amount of information obtained from…

统计方法学 · 统计学 2023-11-07 Ting Li , Chengchun Shi , Jianing Wang , Fan Zhou , Hongtu Zhu

Offline Reinforcement Learning (RL) aims to turn large datasets into powerful decision-making engines without any online interactions with the environment. This great promise has motivated a large amount of research that hopes to replicate…

Our paper contributes to the literature recommending approaches to make online reviews more credible and representative. We analyze data from four diverse major online retailers and find that verified customers who are prompted (by an…

人机交互 · 计算机科学 2016-04-05 Georgios Askalidis , Edward C. Malthouse