相关论文: Understanding Incentivized Mobile App Installs on …

Real time bidding (RTB) enables demand side platforms (bidders) to scale ad campaigns across multiple publishers affiliated to an RTB ad exchange. While driving multiple campaigns for mobile app install ads via RTB, the bidder typically has…

The Android ecosystem faces a notable challenge known as fragmentation, which denotes the extensive diversity within the system. This issue is mainly related to differences in system versions, device hardware specifications, and…

The pervasiveness of the Android operating system, with the availability of applications almost for everything, is readily accessible in the official Google play store or a dozen alternative third-party markets. Additionally, the vital role…

User reviews published in mobile app repositories are essential for understanding user satisfaction and engagement within a specific market segment. Manual analysis of reviews is impractical due to the large data volume, and automated…

Policy enforcers are sophisticated runtime components that can prevent failures by enforcing the correct behavior of the software. While a single enforcer can be easily designed focusing only on the behavior of the application that must be…

Advertisement drives the economy of the mobile app ecosystem. As a key component in the mobile ad business model, mobile ad content has been overlooked by the research community, which poses a number of threats, e.g., propagating malware…

With the digital breakthrough, smart phones have become very essential component. Mobile devices are very attractive attack surface for cyber thieves as they hold personal details (accounts, locations, contacts, photos) and have potential…

As data privacy continues to be a crucial human-right concern as recognized by the UN, regulatory agencies have demanded developers obtain user permission before accessing user-sensitive data. Mainly through the use of privacy policies…

Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks. However, multiple e-commerce…

The increasing prevalence of mobile apps has led to a proliferation of resource usage scenarios in which they are deployed. This motivates the need to specialize mobile apps based on diverse and varying preferences of users. We propose a…

The Artificial Intelligence paradigm (hereinafter referred to as "AI") builds on the analysis of data able, among other things, to snap pictures of the individuals' behaviors and preferences. Such data represent the most valuable currency…

In recent years, there has been rapid growth in mobile devices such as smartphones, and a number of applications are developed specifically for the smartphone market. In particular, there are many applications that are ``free'' to the user,…

Mobile apps face strong pressure for fast and reliable updates. Continuous Integration (CI) helps automate builds, tests, and releases, but its impact on mobile development remains underexplored. Despite the widespread use of CI, little is…

The recent evolution on the smart phone technology has made its application market huge and less secure. Every single day large number of apps introduced in the android market (mostly on google play store) without any particular inspections…

Privacy, security, and accessibility, like ethical concerns in mobile applications (a.k.a. apps), commonly subsumed under non-functional requirements, are generally reported by users through app reviews available in app stores. However,…

Due to U.S. sanctions and strict internet censorship, Iranian iOS users are barred from accessing the Apple App Store and developer services. In response, despite violating Apple's developer terms, a thriving underground ecosystem of…

The integration of AI techniques has become increasingly popular in software development, enhancing performance, usability, and the availability of intelligent features. With the rise of large language models (LLMs) and generative AI,…

Mobile application markets facilitate the distribution of applications and thus help developers advertise their work and customers find useful applications. In addition, the operators of mobile application markets can control the quality…

The problem of measuring the true incremental effectiveness of a digital advertising campaign is of increasing importance to marketers. With a large and increasing percentage of digital advertising delivered via Demand-Side-Platforms (DSPs)…

We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…