相关论文: Adaptive Influence Maximization: If Influential No…
Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…
Influence maximization is the problem of finding a set of influential users in a social network such that the expected spread of influence under a certain propagation model is maximized. Much of the previous work has neglected the important…
We consider stochastic influence maximization problems arising in social networks. In contrast to existing studies that involve greedy approximation algorithms with a 63% performance guarantee, our work focuses on solving the problem…
Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…
Although influence maximization problem has been extensively studied over the past ten years, majority of existing work adopt one of the following models: \emph{full-feedback model} or \emph{zero-feedback model}. In the zero-feedback model,…
We study influence maximization on temporal networks. This is a special setting where the influence function is not submodular, and there is no optimality guarantee for solutions achieved via greedy optimization. We perform an exhaustive…
Given its vast application on online social networks, Influence Maximization (IM) has garnered considerable attention over the last couple of decades. Due to the intricacy of IM, most current research concentrates on estimating the…
Uncertainty about models and data is ubiquitous in the computational social sciences, and it creates a need for robust social network algorithms, which can simultaneously provide guarantees across a spectrum of models and parameter…
We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…
Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…
We consider a brand with a given budget that wants to promote a product over multiple rounds of influencer marketing. In each round, it commissions an influencer to promote the product over a social network, and then observes the subsequent…
The idea of social advertising (or social promotion) is to select a group of influential individuals (a.k.a \emph{seeds}) to help promote some products or ideas through an online social networks. There are two major players in the social…
Given a social network, where each user is associated with a selection cost, the problem of \textsc{Budgeted Influence Maximization} (\emph{BIM Problem} in short) asks to choose a subset of them (known as seed users) within an allocated…
The Adaptive Seeding problem is an algorithmic challenge motivated by influence maximization in social networks: One seeks to select among certain accessible nodes in a network, and then select, adaptively, among neighbors of those nodes as…
In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…
Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…
Information diffusion in networks has received a lot of recent attention. Most previous work addresses the influence maximization problem of selecting an appropriate set of seed nodes to initiate the diffusion process so that the largest…
Given a social network of users with selection cost, the \textsc{Budgeted Influence Maximization Problem} (\emph{BIM Problem} in short) asks for selecting a subset of the nodes (known as \emph{seed nodes}) within an allocated budget for…
Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…
Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…