相关论文: Measuring Effectiveness of Video Advertisements

The film industry is one of the most popular entertainment industries and one of the biggest markets for business. Among the contributing factors to this would be the success of a movie in terms of its popularity as well as its box office…

Users' behavioral footprints online enable firms to discover behavior-based user segments (or, segments) and deliver segment specific messages to users. Following the discovery of segments, delivery of messages to users through preferred…

Causally identifying the effect of digital advertising is challenging, because experimentation is expensive, and observational data lacks random variation. This paper identifies a pervasive source of naturally occurring, quasi-experimental…

The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…

Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display…

There is a growing trend in placing video advertisements on social platforms for online marketing, which demands automatic approaches to understand the contents of advertisements effectively. Taking the 2021 TAAC competition as an…

Video summarization is a crucial research area that aims to efficiently browse and retrieve relevant information from the vast amount of video content available today. With the exponential growth of multimedia data, the ability to extract…

Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad impressions via an auction in real-time and facilitates the…

Online videos have shown tremendous increase in Internet traffic. Most video hosting sites implement recommender systems, which connect the videos into a directed network and conceptually act as a source of pathways for users to navigate.…

Recommender systems have become an integral part of our daily online experience by analyzing past user behavior to suggest relevant content in entertainment domains such as music, movies, and books. Today, they are among the most widely…

Many companies rely on advertising platforms such as Google, Facebook, or Instagram to recruit a large and diverse applicant pool for job openings. Prior works have shown that equitable bidding may not result in equitable outcomes due to…

Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user's page view to advertisers and the one with the highest bid…

Online video services, messaging systems, games and social media services are tremendously popular among young people and children in many countries. Most of the digital services offered on the internet are advertising funded, which makes…

Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on how users interact with it. In this paper we investigate whether the application of unsupervised learning and…

Website accessibility is essential for inclusiveness and regulatory compliance. Although third-party advertisements (ads) are a vital revenue source for free web services, they introduce significant accessibility challenges. Leasing a…

A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…

Perceptual video quality assessment plays a vital role in the field of video processing due to the existence of quality degradations introduced in various stages of video signal acquisition, compression, transmission and display. With the…

This paper presents a systematic online prediction method (Social-Forecast) that is capable to accurately forecast the popularity of videos promoted by social media. Social-Forecast explicitly considers the dynamically changing and evolving…

Political advertising on social media has become a central element in election campaigns. However, granular information about political advertising on social media was previously unavailable, thus raising concerns regarding fairness,…

Dynamic Adaptive Streaming over HTTP (DASH) has emerged as an increasingly popular paradigm for video streaming [13], in which a video is segmented into many chunks delivered to users by HTTP request/response over Transmission Control…