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We present NNN, an experimental Transformer-based neural network approach to marketing measurement. Unlike Marketing Mix Models (MMMs) which rely on scalar inputs and parametric decay functions, NNN uses rich embeddings to capture both…

机器学习 · 计算机科学 2025-06-05 Thomas Mulc , Mike Anderson , Paul Cubre , Huikun Zhang , Ivy Liu , Saket Kumar

As user content and queries become increasingly multi-modal, the need for effective multi-modal search systems has grown. Traditional search systems often rely on textual and metadata annotations for indexed images, while multi-modal…

Large Language Model (LLM)-based agents show promise for e-commerce conversational shopping, yet existing implementations lack the interaction depth and contextual breadth required for complex product research. Meanwhile, the Deep Research…

人工智能 · 计算机科学 2026-03-02 Jiangyuan Wang , Kejun Xiao , Huaipeng Zhao , Tao Luo , Xiaoyi Zeng

Fine-grained multi-label classification models have broad applications in e-commerce, such as visual based label predictions ranging from fashion attribute detection to brand recognition. One challenge to achieve satisfactory performance…

计算机视觉与模式识别 · 计算机科学 2023-06-07 Xin Shen , Xiaonan Zhao , Rui Luo

Motivated by the recent success of end-to-end deep neural models for ranking tasks, we present here a supervised end-to-end neural approach for query performance prediction (QPP). In contrast to unsupervised approaches that rely on various…

信息检索 · 计算机科学 2022-02-16 Suchana Datta , Debasis Ganguly , Derek Greene , Mandar Mitra

E-commerce sellers are recommended keyphrases based on their inventory on which they advertise to increase buyer engagement (clicks/sales). Keyphrases must be pertinent to items; otherwise, it can result in seller dissatisfaction and poor…

信息检索 · 计算机科学 2025-05-28 Soumik Dey , Wei Zhang , Hansi Wu , Bingfeng Dong , Binbin Li

With the increasing development of e-commerce and online services, personalized recommendation systems have become crucial for enhancing user satisfaction and driving business revenue. Traditional sequential recommendation methods that rely…

信息检索 · 计算机科学 2023-04-27 Kunzhe Song , Qingfeng Sun , Can Xu , Kai Zheng , Yaming Yang

Sponsored Search is a major source of revenue for web search engines. Since sponsored search follows a pay-per-click model, showing relevant ads for receiving clicks is crucial. Matching categories of a query and its ad candidates have been…

信息检索 · 计算机科学 2018-12-04 Hiba Ahsan , Rahul Agrawal

In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significant advancements in feature representation and model…

信息检索 · 计算机科学 2024-08-13 Enqiang Xu , Xinhui Li , Zhigong Zhou , Jiahao Ji , Jinyuan Zhao , Dadong Miao , Songlin Wang , Lin Liu , Sulong Xu

In large e-commerce platforms, search systems are typically composed of a series of modules, including recall, pre-ranking, and ranking phases. The pre-ranking phase, serving as a lightweight module, is crucial for filtering out the bulk of…

信息检索 · 计算机科学 2024-08-22 Enqiang Xu , Yiming Qiu , Junyang Bai , Ping Zhang , Dadong Miao , Songlin Wang , Guoyu Tang , Lin Liu , Mingming Li

Nowadays, recommender systems and search engines play an integral role in fashion e-commerce. Still, many challenges lie ahead, and this study tries to tackle some. This article first suggests a content-based fashion recommender system that…

信息检索 · 计算机科学 2022-07-26 Seyed Omid Mohammadi , Hossein Bodaghi , Ahmad Kalhor

In large scale e-commerce marketplaces, duplicate product listings frequently cause consumer confusion and operational inefficiencies, degrading trust on the platform and increasing costs. Traditional keyword-based search methodologies…

信息检索 · 计算机科学 2025-12-02 Aysenur Kulunk , Berk Taskin , M. Furkan Eseoglu , H. Bahadir Sahin

Traditional recommender systems heavily rely on ID features, which often encounter challenges related to cold-start and generalization. Modeling pre-extracted content features can mitigate these issues, but is still a suboptimal solution…

信息检索 · 计算机科学 2024-04-10 Xiuqi Deng , Lu Xu , Xiyao Li , Jinkai Yu , Erpeng Xue , Zhongyuan Wang , Di Zhang , Zhaojie Liu , Guorui Zhou , Yang Song , Na Mou , Shen Jiang , Han Li

Multi-stage decision-making is crucial in various real-world artificial intelligence applications, including recommendation systems, autonomous driving, and quantitative investment systems. In quantitative investment, for example, the…

机器学习 · 计算机科学 2024-11-19 Jian Guo , Saizhuo Wang , Yiyan Qi

Modern e-commerce search engines, largely rooted in passive retrieval-and-ranking models, frequently fail to support complex decision-making, leaving users overwhelmed by cognitive friction. In this paper, we introduce CogSearch, a novel…

多智能体系统 · 计算机科学 2026-03-13 Zhouwei Zhai , Mengxiang Chen , Haoyun Xia , Jin Li , Renquan Zhou , Min Yang

E-commerce query understanding is the process of inferring the shopping intent of customers by extracting semantic meaning from their search queries. The recent progress of pre-trained masked language models (MLM) in natural language…

计算与语言 · 计算机科学 2022-10-11 Haoming Jiang , Tianyu Cao , Zheng Li , Chen Luo , Xianfeng Tang , Qingyu Yin , Danqing Zhang , Rahul Goutam , Bing Yin

In product search, users tend to browse results on multiple search result pages (SERPs) (e.g., for queries on clothing and shoes) before deciding which item to purchase. Users' clicks can be considered as implicit feedback which indicates…

信息检索 · 计算机科学 2020-01-10 Keping Bi , Choon Hui Teo , Yesh Dattatreya , Vijai Mohan , W. Bruce Croft

The vocabulary mismatch problem is a long-standing problem in information retrieval. Semantic matching holds the promise of solving the problem. Recent advances in language technology have given rise to unsupervised neural models for…

信息检索 · 计算机科学 2016-11-11 Kezban Dilek Onal , Ismail Sengor Altingovde , Pinar Karagoz , Maarten de Rijke

In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform revenue. However, most of the state-of-the-art auction…

计算机科学与博弈论 · 计算机科学 2021-01-11 Zhilin Zhang , Xiangyu Liu , Zhenzhe Zheng , Chenrui Zhang , Miao Xu , Junwei Pan , Chuan Yu , Fan Wu , Jian Xu , Kun Gai

Online advertising systems typically use a cascaded architecture to manage massive requests and candidate volumes, where the ranking stages allocate traffic based on eCPM (predicted CTR $\times$ Bid). With the increasing popularity of…

机器学习 · 计算机科学 2025-08-08 Bin Liu , Yunfei Liu , Ziru Xu , Zhaoyu Zhou , Zhi Kou , Yeqiu Yang , Han Zhu , Jian Xu , Bo Zheng