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Slogans are concise and memorable catchphrases that play a crucial role in advertising by conveying brand identity and shaping public perception. However, advertising fatigue reduces the effectiveness of repeated slogans, creating a growing…

计算与语言 · 计算机科学 2026-02-09 Ziao Yang , Zizhang Chen , Lei Zhang , Hongfu Liu

Slogans play a crucial role in building the brand's identity of the firm. A slogan is expected to reflect firm's vision and brand's value propositions in memorable and likeable ways. Automating the generation of slogans with such…

计算与语言 · 计算机科学 2023-10-13 Jongeun Kim , MinChung Kim , Taehwan Kim

Previous work in slogan generation focused on utilising slogan skeletons mined from existing slogans. While some generated slogans can be catchy, they are often not coherent with the company's focus or style across their marketing…

计算与语言 · 计算机科学 2021-09-08 Yiping Jin , Akshay Bhatia , Dittaya Wanvarie , Phu T. V. Le

Conversational AI assistants are becoming popular and question-answering is an important part of any conversational assistant. Using relevant utterances as features in question-answering has shown to improve both the precision and recall…

计算与语言 · 计算机科学 2020-04-09 Soham Parikh , Quaizar Vohra , Mitul Tiwari

Slang is a common type of informal language, but its flexible nature and paucity of data resources present challenges for existing natural language systems. We take an initial step toward machine generation of slang by developing a…

计算与语言 · 计算机科学 2021-05-25 Zhewei Sun , Richard Zemel , Yang Xu

Evaluating AI systems that interact with humans requires understanding their behavior across diverse user populations, but collecting representative human data is often expensive or infeasible, particularly for novel technologies or…

Motivated by the difficulty in presenting computational results, especially when the results are a collection of atoms in a logical language, to users, who are not proficient in computer programming and/or the logical representation of the…

人工智能 · 计算机科学 2019-09-19 Van Duc Nguyen , Tran Cao Son , Enrico Pontelli

Large amounts of labeled data are urgently required for the training of robust text recognizers. However, collecting handwriting data of diverse styles, along with an immense lexicon, is considerably expensive. Although data synthesis is a…

计算机视觉与模式识别 · 计算机科学 2022-02-24 Canjie Luo , Yuanzhi Zhu , Lianwen Jin , Zhe Li , Dezhi Peng

In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives via online A/B tests to infer effective creatives for the…

计算与语言 · 计算机科学 2020-12-03 Shaunak Mishra , Manisha Verma , Yichao Zhou , Kapil Thadani , Wei Wang

We present DeepGen, a system deployed at web scale for automatically creating sponsored search advertisements (ads) for BingAds customers. We leverage state-of-the-art natural language generation (NLG) models to generate fluent ads from…

计算与语言 · 计算机科学 2022-10-21 Konstantin Golobokov , Junyi Chai , Victor Ye Dong , Mandy Gu , Bingyu Chi , Jie Cao , Yulan Yan , Yi Liu

At least since Francis Bacon, the slogan 'knowledge is power' has been used to capture the relationship between decision-making at a group level and information. We know that being able to shape the informational environment for a group is…

计算机与社会 · 计算机科学 2025-03-25 Michał Klincewicz , Mark Alfano , Amir Ebrahimi Fard

There has been a recent explosion in applications for dialogue interaction ranging from direction-giving and tourist information to interactive story systems. Yet the natural language generation (NLG) component for many of these systems…

计算与语言 · 计算机科学 2017-08-30 Stephanie M. Lukin , Lena I. Reed , Marilyn A. Walker

Traditional visualisation designers often start with sketches before implementation. With generative AI, these sketches can be turned into AI-generated visualisations using specific prompts. However, guiding AI to create compelling visuals…

人机交互 · 计算机科学 2024-09-04 Aron E. Owen , Jonathan C. Roberts

Today's probabilistic language generators fall short when it comes to producing coherent and fluent text despite the fact that the underlying models perform well under standard metrics, e.g., perplexity. This discrepancy has puzzled the…

计算与语言 · 计算机科学 2025-06-06 Clara Meister , Tiago Pimentel , Gian Wiher , Ryan Cotterell

The Visual Dialogue task requires an agent to engage in a conversation about an image with a human. It represents an extension of the Visual Question Answering task in that the agent needs to answer a question about an image, but it needs…

计算机视觉与模式识别 · 计算机科学 2017-11-22 Qi Wu , Peng Wang , Chunhua Shen , Ian Reid , Anton van den Hengel

The benefit claims of a product is a critical driver of consumers' purchase behavior. Creating product claims is an intense task that requires substantial time and funding. We have developed the $\textbf{Claim Advisor}$ web application to…

人工智能 · 计算机科学 2025-09-29 Po-Yu Liang , Yong Zhang , Tatiana Hwa , Aaron Byers

This work aims to employ natural language generation (NLG) to rapidly generate items for English language learning applications: this requires both language models capable of generating fluent, high-quality English, and to control the…

计算与语言 · 计算机科学 2022-11-30 Kevin Stowe , Debanjan Ghosh , Mengxuan Zhao

In this paper, we present a keyphrase generation approach using conditional Generative Adversarial Networks (GAN). In our GAN model, the generator outputs a sequence of keyphrases based on the title and abstract of a scientific article. The…

计算与语言 · 计算机科学 2019-09-27 Avinash Swaminathan , Raj Kuwar Gupta , Haimin Zhang , Debanjan Mahata , Rakesh Gosangi , Rajiv Ratn Shah

Modern businesses are increasingly challenged by the time and expense required to generate and assess high-quality content. Human writers face time constraints, and extrinsic evaluations can be costly. While Large Language Models (LLMs)…

人工智能 · 计算机科学 2025-12-10 Thanh Vu , Richi Nayak , Thiru Balasubramaniam

Writers generally rely on plans or sketches to write long stories, but most current language models generate word by word from left to right. We explore coarse-to-fine models for creating narrative texts of several hundred words, and…

计算与语言 · 计算机科学 2019-06-18 Angela Fan , Mike Lewis , Yann Dauphin
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