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Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…

社会与信息网络 · 计算机科学 2019-11-14 Xudong Wu , Luoyi Fu , Zixin Zhang , Jingfan Meng , Xinbing Wang , Guihai Chen

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…

社会与信息网络 · 计算机科学 2023-09-12 Hui Li , Susu Yang , Mengting Xu , Sourav S Bhowmick , Jiangtao Cui

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…

社会与信息网络 · 计算机科学 2023-05-09 Chen Ling , Junji Jiang , Junxiang Wang , My Thai , Lukas Xue , James Song , Meikang Qiu , Liang Zhao

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

社会与信息网络 · 计算机科学 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

Embedding diversity into knowledge discovery tasks is of crucial importance to enhance the meaningfulness of the mined patterns with high-impact aspects related to novelty, serendipity, and ethics. Surprisingly, in the classic problem of…

社会与信息网络 · 计算机科学 2019-12-10 Antonio Caliò , Andrea Tagarelli

Given a social network, where each user is associated with a selection cost, the problem of \textsc{Budgeted Influence Maximization} (\emph{BIM Problem} in short) asks to choose a subset of them (known as seed users) within an allocated…

数据库 · 计算机科学 2021-04-20 Suman Banerjee , Bithika Pal

Influence maximization aims to find a subset of seeds that maximize the influence spread under a given budget. In this paper, we mainly address the data-driven version of this problem, where the diffusion model is not given but needs to be…

社会与信息网络 · 计算机科学 2023-11-21 Yuxin Zuo , Haojia Sun , Yongyi Hu , Jianxiong Guo , Xiaofeng Gao

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company…

社会与信息网络 · 计算机科学 2023-06-06 Shiqi Zhang , Yiqian Huang , Jiachen Sun , Wenqing Lin , Xiaokui Xiao , Bo Tang

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world…

社会与信息网络 · 计算机科学 2025-03-28 Taotao Cai , Quan Z. Sheng , Xiangyu Song , Jian Yang , Shuang Wang , Wei Emma Zhang , Jia Wu , Philip S. Yu

Social networks are commonly used for marketing purposes. For example, free samples of a product can be given to a few influential social network users (or "seed nodes"), with the hope that they will convince their friends to buy it. One…

社会与信息网络 · 计算机科学 2019-01-17 Siyu Lei , Silviu Maniu , Luyi Mo , Reynold Cheng , Pierre Senellart

The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users…

社会与信息网络 · 计算机科学 2020-03-30 Guangmo Tong , Ruiqi Wang , Zheng Dong , Xiang Li

Traditional viral marketing problems aim at selecting a subset of seed users for one single product to maximize its awareness in social networks. However, in real scenarios, multiple products can be promoted in social networks at the same…

社会与信息网络 · 计算机科学 2016-07-05 Jiawei Zhang , Senzhang Wang , Qianyi Zhan , Philip S. Yu

In social networks, individuals' decisions are strongly influenced by recommendations from their friends and acquaintances. The influence maximization (IM) problem asks to select a seed set of users that maximizes the influence spread,…

社会与信息网络 · 计算机科学 2020-08-21 Alessio Arleo , Walter Didimo , Giuseppe Liotta , Silvia Miksch , Fabrizio Montecchiani

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

社会与信息网络 · 计算机科学 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…

社会与信息网络 · 计算机科学 2017-10-25 Paul Lagrée , Olivier Cappé , Bogdan Cautis , Silviu Maniu

Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore…

社会与信息网络 · 计算机科学 2021-10-04 Ya-Wen Teng , Yishuo Shi , Chih-Hua Tai , De-Nian Yang , Wang-Chien Lee , Ming-Syan Chen

Influence maximization (IM) is an important topic in network science where a small seed set is chosen to maximize the spread of influence on a network. Recently, this problem has attracted attention on temporal networks where the network…

社会与信息网络 · 计算机科学 2023-07-04 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

The influence maximization (IM) problem involves identifying a set of key individuals in a social network who can maximize the spread of influence through their network connections. With the advent of geometric deep learning on graphs,…

社会与信息网络 · 计算机科学 2024-12-11 Yunming Hui , Shihan Wang , Melisachew Wudage Chekol , Stevan Rudinac , Inez Maria Zwetsloot

Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…

数据库 · 计算机科学 2011-10-03 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

社会与信息网络 · 计算机科学 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal
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