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In this chapter, we apply the theoretical framework introduced in the previous chapter to study how the modular structure of the social network affects the spreading of complex contagion. In particular, we focus on the notion of optimal…

物理与社会 · 物理学 2018-06-04 Azadeh Nematzadeh , Nathaniel Rodriguez , Alessandro Flammini , Yong-Yeol Ahn

Aggression in online social networks has been studied mostly from the perspective of machine learning which detects such behavior in a static context. However, the way aggression diffuses in the network has received little attention as it…

社会与信息网络 · 计算机科学 2021-08-31 Marinos Poiitis , Athena Vakali , Nicolas Kourtellis

Exploring the internal mechanism of information spreading is critical for understanding and controlling the process. Traditional spreading models often assume individuals play the same role in the spreading process. In reality, however,…

社会与信息网络 · 计算机科学 2025-07-10 Chang Su , Fang Zhou , Linyuan Lü

Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption…

社会与信息网络 · 计算机科学 2020-12-08 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

In social networks, the collective behavior of large populations can be shaped by a small set of influencers through a cascading process induced by "peer pressure". For large-scale networks, efficient identification of multiple influential…

物理与社会 · 物理学 2017-03-16 Sen Pei , Xian Teng , Jeffrey Shaman , Flaviano Morone , Hernán A. Makse

We study online influence maximization (OIM) under a new model of decreasing cascade (DC). This model is a generalization of the independent cascade (IC) model by considering the common phenomenon of market saturation. In DC, the chance of…

社会与信息网络 · 计算机科学 2023-05-26 Fang Kong , Jize Xie , Baoxiang Wang , Tao Yao , Shuai Li

Using the minority game as a model for competition dynamics, we investigate the effects of inter-agent communications on the global evolution of the dynamics of a society characterized by competition for limited resources. The agents…

统计力学 · 物理学 2009-11-10 M. Anghel , Zoltan Toroczkai , Kevin E. Bassler , G. Korniss

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

社会与信息网络 · 计算机科学 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

It is well-known that online behavior is long-tailed, with most cascaded actions being short and a few being very long. A prominent drawback in generative models for online events is the inability to describe unpopular items well. This work…

社会与信息网络 · 计算机科学 2020-08-18 Quyu Kong , Marian-Andrei Rizoiu , Lexing Xie

The wide adoption of social media platforms has brought about numerous benefits for communication and information sharing. However, it has also led to the rapid spread of misinformation, causing significant harm to individuals, communities,…

数据结构与算法 · 计算机科学 2023-08-21 Ahad N. Zehmakan , Khushvind Maurya

Much research has been done on studying the diffusion of ideas or technologies on social networks including the \textit{Influence Maximization} problem and many of its variations. Here, we investigate a type of inverse problem. Given a…

社会与信息网络 · 计算机科学 2014-04-28 Georgios Askalidis , Randall A. Berry , Vijay G. Subramanian

Information diffusion, spreading of infectious diseases, and spreading of rumors are fundamental processes occurring in real-life networks. In many practical cases, one can observe when nodes become infected, but the underlying network,…

社会与信息网络 · 计算机科学 2022-03-31 Liudmila Prokhorenkova , Alexey Tikhonov , Nelly Litvak

The spread of new ideas, behaviors or technologies has been extensively studied using epidemic models. Here we consider a model of diffusion where the individuals' behavior is the result of a strategic choice. We study a simple coordination…

概率论 · 数学 2015-03-17 Marc Lelarge

The diffusion model has been a crucial component in studies about social networks. Many studies, especially these about influence maximization concern the proof of the submodularity of particular diffusion models. Such proofs have been…

社会与信息网络 · 计算机科学 2020-02-28 Fangqi Li , Chong Di , Wenwen Xia

Information diffusion models typically assume a discrete timeline in which an information token spreads in the network. Since users in real-world networks vary significantly in their intensity and periods of activity, our objective in this…

社会与信息网络 · 计算机科学 2017-09-14 Daniel J. DiTursi , Gregorios A. Katsios , Petko Bogdanov

The spread of disinformation (maliciously spread false information) in online social networks has become an important problem in today's society. Disinformation's spread is facilitated by the fact that individuals often accept false…

物理与社会 · 物理学 2025-04-15 Corbit R. Sampson , Juan G. Restrepo

The division of a social group into subgroups with opposing opinions, which we refer to as opinion disparity, is a prevalent phenomenon in society. This phenomenon has been modeled by including mechanisms such as opinion homophily, bounded…

物理与社会 · 物理学 2023-10-03 Nicholas W. Landry , Juan G. Restrepo

In this paper, we study cascading failures in power grids through the lens of information diffusion models. Similar to the spread of rumors or influence in an online social network, it has been observed that failures (outages) in a power…

社会与信息网络 · 计算机科学 2024-06-14 Bin Xiang , Bogdan Cautis , Xiaokui Xiao , Olga Mula , Dusit Niyato , Laks V. S. Lakshmanan

We study the online influence maximization problem in social networks under the independent cascade model. Specifically, we aim to learn the set of "best influencers" in a social network online while repeatedly interacting with it. We…

机器学习 · 计算机科学 2018-06-20 Zheng Wen , Branislav Kveton , Michal Valko , Sharan Vaswani

We propose a distributionally robust model for the influence maximization problem. Unlike the classic independent cascade model \citep{kempe2003maximizing}, this model's diffusion process is adversarially adapted to the choice of seed set.…

社会与信息网络 · 计算机科学 2022-02-23 Louis Chen , Divya Padmanabhan , Chee Chin Lim , Karthik Natarajan