相关论文: Public Wi-Fi Monetization via Advertising

In this paper, we study the problem of allocating ads to users through the viral-marketing lens. Advertisers approach the host with a budget in return for the marketing campaign service provided by the host. We show that allocation that…

The resource allocation problem of optimal assignment of the clients to the available access points in 60 GHz millimeterWave wireless access networks is investigated. The problem is posed as a multiassignment optimisation problem. The…

To alleviate the congestion caused by rapid growth in demand for mobile data, wireless service providers (WSPs) have begun encouraging users to offload some of their traffic onto supplementary network technologies, e.g., offloading from 3G…

The consumption of online videos on the Internet grows every year, making it a market that increasingly generates a greater volume of income. This paper deals with a problem of great interest in this context: the allocation of the generated…

The video broadcasting industry has been growing significantly in the recent years, specially on delivering personalized contents to the end users. While video broadcasting has continued to grow beyond TV, video adverting has become a key…

The Internet of Things (IoT) extends the idea of interconnecting computers to a plethora of different devices, collectively referred to as smart devices. These are physical items - i.e., "things" - such as wearable devices, home appliances,…

For most wireless services with variable rate transmission, both average rate and rate oscillation are important performance metrics. The traditional performance criterion, utility of average transmission rate, boosts the average rate but…

Technology companies building consumer-facing platforms may have access to massive-scale user population. In recent years, promotion with quantifiable incentive has become a popular approach for increasing active users on such platforms. On…

This paper proposes a dynamic bandwidth management algorithm in which more bandwidth is allocated for higher class users and also higher priority is given to the videos with higher popularity within a class using agent technology. The…

With increasing popularity of media enabled hand-helds and their integration with the in-vehicle entertainment systems, the need for high data-rate services for mobile users on the go is evident. This ever-increasing demand of data is…

The surging global mobile data traffic challenges the economic viability of cellular networks and calls for innovative solutions to reduce the network congestion and improve user experience. In this context, user-provided networks (UPNs),…

New applications for the Internet such as video on demand, grid computing etc. depend on the availability of high bandwidth connections with acceptable Quality of Service (QoS). There appears to be, therefore, a requirement for a market…

Video content delivery at the wireless edge continues to be challenged by insufficient bandwidth and highly dynamic user behavior which affects both effective throughput and latency. Caching at the network edge and coded transmissions have…

Adaptive bitrate streaming enables video users to adapt their playing bitrates to the real-time network conditions, hence achieving the desirable quality-of-experience (QoE). In a multi-user wireless scenario, however, existing single-user…

How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available. There exist multiple such media, and among them, two…

With the explosive growth of wireless data, the sheer size of the mobile traffic is challenging the capacity of current wireless systems. To tackle this challenge, mobile edge caching has emerged as a promising paradigm recently, in which…

In sponsored content and service markets, the content and service providers are able to subsidize their target mobile users through directly paying the mobile network operator, to lower the price of the data/service access charged by the…

Programmable wireless environments enable the software-defined propagation of waves within them, yielding exceptional performance potential. Several building-block technologies have been implemented and evaluated at the physical layer. The…

This paper re-examines the Shapley value methods for attribution analysis in the area of online advertising. As a credit allocation solution in cooperative game theory, Shapley value method directly quantifies the contribution of online…

In this paper, we study spectrum allocation mechanisms in hierarchical multi-layer markets which are expected to proliferate in the near future based on the current spectrum policy reform proposals. We consider a setting where a state…