相关论文: Cost Effective Campaigning in Social Networks

Campaigners, advertisers and activists are increasingly turning to social recommendation mechanisms, provided by social media, for promoting their products, services, brands and even ideas. However, many times, such social network based…

We consider the problem of devising incentive strategies for viral marketing of a product. In particular, we assume that the seller can influence penetration of the product by offering two incentive programs: a) direct incentives to…

We consider the revenue maximization problem in social advertising, where a social network platform owner needs to select seed users for a group of advertisers, each with a payment budget, such that the total expected revenue that the owner…

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

In the context of influence propagation in a social graph, we can identify three orthogonal dimensions - the number of seed nodes activated at the beginning (known as budget), the expected number of activated nodes at the end of the…

We study the optimal control problem of allocating campaigning resources over the campaign duration and degree classes in a social network. Information diffusion is modeled as a Susceptible-Infected epidemic and direct recruitment of…

The spread of rumors through social media and online social networks can not only disrupt the daily lives of citizens but also result in loss of life and property. A rumor spreads when individuals, who are unable decide the authenticity of…

Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…

Influence propagation has been the subject of extensive study due to its important role in social networks, epidemiology, and many other areas. Understanding propagation mechanisms is critical to control the spread of fake news or…

We model information dissemination as a susceptible-infected epidemic process and formulate a problem to jointly optimize seeds for the epidemic and time varying resource allocation over the period of a fixed duration campaign running on a…

We consider the fractional influence maximization problem, i.e., identifying users on a social network to be incentivized with potentially partial discounts to maximize the influence on the network. The larger the discount given to a user,…

The link recommendation problem consists in suggesting a set of links to the users of a social network in order to increase their social circles and the connectivity of the network. Link recommendation is extensively studied in the context…

Recently the influence maximization problem has received much attention for its applications on viral marketing and product promotions. However, such influence maximization problems have not taken into account the monetary effect on the…

The research of influence propagation in social networks via word-of-mouth processes has been given considerable attention in recent years. Arguably, the most fundamental problem in this domain is influence maximization, where the goal is…

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…

Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost…

The process of opinion formation through synthesis and contrast of different viewpoints has been the subject of many studies in economics and social sciences. Today, this process manifests itself also in online social networks and social…

We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The…