相关论文: Mechanism Design for Mobile Geo-Location Advertisi…
Mobile users' correlated mobility and data consumption patterns often lead to severe cellular network congestion in peak hours and hot spots. This paper presents an optimal design of time and location aware mobile data pricing, which…
Auto-bidding plays an important role in online advertising and has become a crucial tool for advertisers and advertising platforms to meet their performance objectives and optimize the efficiency of ad delivery. Advertisers employing…
Online advertising platforms must decide how to allocate multiple ads across limited screen real estate, where each ad's effectiveness depends not only on its own placement but also on nearby ads competing for user attention. Such spatial…
E-commerce platforms usually present an ordered list, mixed with several organic items and an advertisement, in response to each user's page view request. This list, the outcome of ad auction and allocation processes, directly impacts the…
The growth in the number of users in mobile communications networks and the rise in the traffic generated by each user, are responsible for the increasing importance of Mobility Management. Within Mobility Management, the main objective of…
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…
Predictive models for human mobility have important applications in many fields such as traffic control, ubiquitous computing and contextual advertisement. The predictive performance of models in literature varies quite broadly, from as…
The information collected by mobile phone operators can be considered as the most detailed information on human mobility across a large part of the population. The study of the dynamics of human mobility using the collected geolocations of…
The problem of identifying the optimal location for a new retail store has been the focus of past research, especially in the field of land economy, due to its importance in the success of a business. Traditional approaches to the problem…
It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…
We consider mechanisms for markets that are double-sided and have players with multi-dimensional strategic spaces on at least one side. The players of the market are strategic, and act to optimize their own utilities. The mechanism…
The massive amounts of geolocation data collected from mobile phone records has sparked an ongoing effort to understand and predict the mobility patterns of human beings. In this work, we study the extent to which social phenomena are…
Understanding the spatiotemporal distribution of people within a city is crucial to many planning applications. Obtaining data to create required knowledge, currently involves costly survey methods. At the same time ubiquitous mobile…
Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of…
We develop a model of the behaviour of a dynamically optimizing economic agent who makes consumption-saving and spatial relocation decisions. We formulate an existence result for the model, derive the necessary conditions for optimality and…
Mobile technologies are growing significantly in past few years. Many new features and enhancement have implemented in mobile technologies in both software and hardware aspects. Nowadays, cell phones are not just only use for making calls…
We consider the information design problem in spatial resource competition settings. Agents gather at a location deciding whether to move to another location for possibly higher level of resources, and the utility each agent gets by moving…
In many applications, ads are displayed together with the prices, so as to provide a direct comparison among similar products or services. The price-displaying feature not only influences the consumers' decisions, but also affects the…
Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks. However, multiple e-commerce…
Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. In this work, we study a vehicle service provider who can generate different ad revenues…