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Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

社会与信息网络 · 计算机科学 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

统计方法学 · 统计学 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…

社会与信息网络 · 计算机科学 2023-09-12 Hui Li , Susu Yang , Mengting Xu , Sourav S Bhowmick , Jiangtao Cui

In the adaptive influence maximization problem, we are given a social network and a budget $k$, and we iteratively select $k$ nodes, called seeds, in order to maximize the expected number of nodes that are reached by an influence cascade…

社会与信息网络 · 计算机科学 2021-05-06 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci

Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…

数据库 · 计算机科学 2011-10-03 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan

Competitive Influence Maximization (CIM) has been studied for years due to its wide application in many domains. Most current studies primarily focus on the micro-level optimization by designing policies for one competitor to defeat its…

社会与信息网络 · 计算机科学 2023-08-22 Congcong Zhang , Jingya Zhou , Jin Wang , Jianxi Fan , Yingdan Shi

Influence maximization is the problem of finding the set of nodes of a network that maximizes the size of the outbreak of a spreading process occurring on the network. Solutions to this problem are important for strategic decisions in…

物理与社会 · 物理学 2019-10-23 Sirag Erkol , Claudio Castellano , Filippo Radicchi

We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The…

社会与信息网络 · 计算机科学 2017-02-08 Kaushik Sarkar , Hari Sundaram

Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…

社会与信息网络 · 计算机科学 2024-10-23 Rahul Kumar Gautam , Anjeneya Swami Kare , S. Durga Bhavani

Motivated by online social networks that are linked together through overlapping users, we study the influence maximization problem on a multiplex, with each layer endowed with its own model of influence diffusion. This problem is a novel…

社会与信息网络 · 计算机科学 2018-02-07 Alan Kuhnle , Md Abdul Alim , Xiang Li , Huiling Zhang , My T. Thai

Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…

社会与信息网络 · 计算机科学 2019-11-14 Xudong Wu , Luoyi Fu , Zixin Zhang , Jingfan Meng , Xinbing Wang , Guihai Chen

We study the spread of influence in a social network based on the Linear Threshold model. We derive an analytical expression for evaluating the expected size of the eventual influenced set for a given initial set, using the probability of…

其他计算机科学 · 计算机科学 2010-02-09 Srinivasan Venkatramanan , Anurag Kumar

Nowadays, people in the modern world communicate with their friends, relatives, and colleagues through the internet. Persons/nodes and communication/edges among them form a network. Social media networks are a type of network where people…

社会与信息网络 · 计算机科学 2025-07-01 Rahul Kumar Gautam

The research of influence propagation in social networks via word-of-mouth processes has been given considerable attention in recent years. Arguably, the most fundamental problem in this domain is influence maximization, where the goal is…

数据结构与算法 · 计算机科学 2018-03-13 Noa Avigdor-Elgrabli , Gideon Blocq , Iftah Gamzu , Ariel Orda

Online social networks have been one of the most effective platforms for marketing and advertising. Through "word of mouth" effects, information or product adoption could spread from some influential individuals to millions of users in…

社会与信息网络 · 计算机科学 2023-05-17 Tiantian Chen , Bin Liu , Wenjing Liu , Qizhi Fang , Jing Yuan , Weili Wu

Influence maximization is the problem of selecting top $k$ seed nodes in a social network to maximize their influence coverage under certain influence diffusion models. In this paper, we propose a novel algorithm IRIE that integrates a new…

社会与信息网络 · 计算机科学 2012-03-20 Kyomin Jung , Wooram Heo , Wei Chen

The Influence Maximization (IM) problem seeks to discover the set of nodes in a graph that can spread the information propagation at most. This problem is known to be NP-hard, and it is usually studied by maximizing the influence (spread)…

神经与进化计算 · 计算机科学 2024-03-29 Elia Cunegatti , Leonardo Lucio Custode , Giovanni Iacca

Information spread through social networks is ubiquitous. Influence maximiza- tion (IM) algorithms aim to identify individuals who will generate the greatest spread through the social network if provided with information, and have been…

机器学习 · 统计学 2023-05-16 Octavio Mesner , Elizaveta Levina , Ji Zhu

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…

社会与信息网络 · 计算机科学 2021-06-23 Cigdem Aslay , Francesco Bonchi , Laks V. S. Lakshmanan , Wei Lu

We consider a class of discrete optimization problems that aim to maximize a submodular objective function subject to a distributed partition matroid constraint. More precisely, we consider a networked scenario in which multiple agents…

最优化与控制 · 数学 2020-11-19 Alexander Robey , Arman Adibi , Brent Schlotfeldt , George J. Pappas , Hamed Hassani