Gravitational self-localization in quantum measurement

Within Newton-Schr\"odinger quantum mechanics which allows gravitational self-interaction, it is shown that a no-split no-collapse measurement scenario is possible. A macroscopic pointer moves at low acceleration, controlled by the Ehrenfest-averaged force acting on it. That makes classicality self-sustaining, resolves Everett's paradox, and outlines a way to spontaneous emergence of quantum randomness. Numerical estimates indicate that enhanced short-range gravitational forces are needed for the scenario to work. The scheme fails to explain quantum nonlocality, including two-detector anticorrelations, which points towards the need of a nonlocal modification of the Newton-Schr\"odinger coupling scheme.