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Product ranking is the core problem for revenue-maximizing online retailers. To design proper product ranking algorithms, various consumer choice models are proposed to characterize the consumers' behaviors when they are provided with a…
This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…
This study compares user behavior between real and virtual supermarket shelves using eye tracking technology to assess behavior in both environments. A sample of 29 participants was randomly assigned to two conditions: a real world…
The use of animation to gain user attention has been increasing, supported by various studies on user behavior and psychology. However, excessive use of animation in interfaces can negatively impact the user. This paper deals with a…
It can be observed that the purchasing decision of an individual consumer in an electronic marketplace is determined by a set of factors, such as personal characteristics of the consumer, product pricing, minimum price-quantity combination…
Augmented reality technology will likely be prevalent with more affordable head-mounted displays. Integrating novel interaction modalities, such as eye trackers into head-mounted displays could lead to collecting vast amounts of biometric…
Background: The increasing adoption of AI assistants in programming has led to numerous studies exploring their benefits. While developers consistently report significant productivity gains from these tools, empirical measurements often…
Cognitive training for sustained attention and working memory is vital across domains relying on robust mental capacity such as education or rehabilitation. Adaptive systems are essential, dynamically matching difficulty to user ability to…
In e-commerce, high consideration search missions typically require careful and elaborate decision making, and involve a substantial research investment from customers. We consider the task of identifying High Consideration (HC) queries.…
Current advance of internet allows rapid dissemination of information, accelerating the progress on wide spectrum of society. This has been done mainly through the use of website interface with inherent unique human interactions. In this…
Electroencephalography-based eye tracking (EEG-ET) leverages eye movement artifacts in EEG signals as an alternative to camera-based tracking. While EEG-ET offers advantages such as robustness in low-light conditions and better integration…
As Internet-based commerce becomes increasingly widespread, large data sets about the demand for and pricing of a wide variety of products become available. These present exciting new opportunities for empirical economic and business…
As generative AI becomes increasingly integrated into journalism, designing effective AI-use disclosures that inform readers without imposing unnecessary burden is a key challenge. While prior research has primarily focused on trust and…
A single digital newsletter usually contains many messages (regions). Users' reading time spent on, and read level (skip/skim/read-in-detail) of each message is important for platforms to understand their users' interests, personalize their…
Non-intrusive, real-time analysis of the dynamics of the eye region allows us to monitor humans' visual attention allocation and estimate their mental state during the performance of real-world tasks, which can potentially benefit a wide…
This research explores the accessibility issues with regard to the e-commerce websites in developing countries, through a study of Sri Lankan hotel websites. A web survey and a web content analysis were conducted as the methods to elicit…
In e-commerce, product content, especially product images have a significant influence on a customer's journey from product discovery to evaluation and finally, purchase decision. Since many e-commerce retailers sell items from other…
Health trackers are widely adopted to support individuals with daily health and wellness activity tracking. They can help increase steps taken, enhance sleeping pattern, improve healthy diet, and promote the overall health. Despite the…
Estimating the cognitive complexity of reading comprehension (RC) items is crucial for assessing item difficulty before it is administered to learners. Unlike syntactic and semantic features, such as passage length or semantic similarity…
Measuring brain activity with electroencephalography (EEG) is mature enough to assess mental states. Combined with existing methods, such tool can be used to strengthen the understanding of user experience. We contribute a set of methods to…